China Ceramics Network News April 19, by Guangdong Jinke The "Jinke Design Seminar on Future Business Design with You" sponsored by Ceramics Co., Ltd. was grandly held in the conference room of Jinke Headquarters. The investment fair attracted more than 50 interested partners from all over the country, many leaders and marketing department personnel of Jinke Ceramics andChina Ceramics Network and other mediaThe media will participate in this meeting to discuss Jinke and design the future of the ceramic industry!
Guest admission
Guest admission
Starting from 2 o'clock in the afternoon, despite the heavy rain outside, interested dealers still gathered at Jinke·iF headquarters one after another, and the scene was full of people. Very lively.
Meeting starts
Meeting started
At 3 o'clock in the afternoon, the guests were seated one after another, and the house was full of distinguished guests. After the guests were introduced, the meeting officially began.
Competition in the ceramics industry is fierce. How to remain tall and move forward in the fierce market competition? posture, which must be indispensable for solid and excellent product technology, complete safety system guarantees and excellent service support. Liao Wenqi, general manager of Jinke Ceramics brand sales, combined his rich experience to make a 2019 brand planning report on Jinke’s growth value in 2018. Five major points were shared: Integrity-based, not forgetting the original intention, being down-to-earth, and continuing the brand reputation; strong production strength, professional casting quality, and shaping the industry model; innovative R&D technology, full product system, trend first, and creating strong products; the entire team works together Work together to take root in the terminal, continue to provide assistance, and create a benchmark store; dig deep into channels and use a mature marketing and promotion system to promote new channels: engineering, decoration, and designers. In 2019, the brand took off, channels took root, and the market layout became more complete. Jinke Ceramics has entered the stage of deep cultivation in the market. It always adheres to the concept of win-win cooperation and works hand in hand with like-minded friends to reach a new height of development.
Jinke Ceramics Sales General Manager Liao Wenqi
While Jinke Ceramics is developing rapidly, it also attaches unprecedented importance to the support of terminal dealers. Fu Guowen, terminal operator of the marketing department, introduced the three stages of brand operation: product is king, promotion is king, and channel is king. Then it talked about two successful cases in Tianjin and Wuhan. Through the comprehensive operation of terminal activities and channels, the retail and engineering performance of Tianjin and Wuhan in 2018 made an unexpected leap compared with 2017. 5+N innovative assistance model in 2019: 1. Designer channel, free assistance from one channel; 2. Regional model house creation, benchmark store operation, omni-channel assistance to create regional benchmark; 3. Assistance for marketing activities, Differentiated promotion; 4. Standardized support for new customer base, opening promotion, quick survival; 5. Design application, terminal marketing tool, Yuanfang, Kujiale, etc. Go all-round into the terminal and operate the market together with dealers!
Marketing Department Terminal Operations Engineer Fu Guowen
It’s better to say it than to feel it in person, a customer representative from Chenzhou, Hunan once said The general manager shared his experience on site. In 2017, he transformed from a wholesaler to a brand owner. He had no experience at the beginning. Through the in-store assistance of marketing department personnel,Training, participation in group buying activities, etc., along the way, following the development of Jinke, believing in the power of the brand, the performance is also rising year by year.
Jinke Hunan Chenzhou Customer Representative Mr. Zeng
Signing Ceremony
Signing ceremony
Subsequently, we also announced the preferential investment policy at the investment fair. Many guests present carefully recorded the content of the policy and related to the golden The staff of Jinke iF communicated and exchanged for many times, and learned in detail about the brand strength and support policies of Jinke·iF, and expressed strong interest and desire to join. 80% of the partners on siteWe officially joined the Jinke iF family.
In addition to having a strong product system support, Jinke·iF also has personalized The brand tone, year-round worry-free terminal assistance policy, and the strong response to this investment event are the support and trust of distribution customers in Jinke·iF.
Seize the opportunity and grasp the direction. The Jinke Designing the Future with You seminar concluded successfully.
According to statistics, 30 people signed contracts on site at this investment fair. customers
As a pioneer in the ceramic industry, Jinke·iF relies on a simple The investment promotion fair can sign more than 30 customers. In addition to the favorable policies on site, it is also closely related to Jinke's products and corporate culture. Good products and corporate culture are the foundation for the sustainable development of an enterprise and are also important reasons for attracting dealers to join.
All colleagues at Jinke Ceramics sincerely thank all dealers and friends for their support Trust and believe that the support of dealers will be the biggest driving force for Jinke to move forward. In the future, Jinke and dealers will work together to create brilliance!
