Gather resources and work together for a win-win situation!
On the morning of July 8, 2019, a well-known pan-home furnishing industry secretary-general roundtable forum was held in the Foshan Sanitary Ware Pavilion in Hall 12.1, Area B, Guangzhou Construction Expo. The "helmsman" of the pan-home furnishing industry in China's building materials market Liu Wengui, Secretary General of the Sanitary Ware Branch of the Association and Foshan Sanitary Ware Industry Association, Zhang Chengzhi, Vice President and Secretary General of the Guangdong Furniture Association, Rong Changsheng, Secretary General of the China Home Furnishing Integrity Alliance, Wen Feng, Secretary General of the Zhongjia Home Furnishing Brand Alliance, General Manager of China Ceramic City Manager Gao Yuan, Secretary General of Guangdong Door Industry Association Xu Sheng, Secretary General of Guangdong Cabinet Industry Chamber of Commerce Zhong Juan, Secretary General of Guangdong Paint Industry Association Lv Shuilie, Secretary General of Guangdong Outdoor Furniture Industry Association Xiong Xiaoling, Secretary of Foshan Ceramics Industry Association Chang Yinhong, Secretary General of Xiamen Bathroom and Kitchen Industry Association Xu Haiming, Secretary General of Home Hardware Industry Association Xue Rong, Secretary General of Foshan Lighting Association Zhang Hua, Secretary General of Lecong Furniture Association Yang Zhihua, Secretary General of Guangdong Hunan Chamber of Commerce Furniture Association Zhang Jingmei, Gao Hongbin, Secretary-General of the Furniture Branch of the Guangdong Sichuan Chamber of Commerce, Pan Yongwen, Deputy Secretary-General of the Foshan Ceramics Industry Association, Ran Maohua, Deputy Secretary-General of the Guangzhou Customized Home Furnishing Industry Association, Liang Minfeng, Deputy Secretary-General of the Foshan Smart Home Industry Association and other nearly 30 general home furnishing industry secretaries-general." Leaders" gathered together to discuss how the building materials industry can integrate and develop together in the era of big home furnishings!
Guest host Liu Wengui, Secretary-General of the Bathroom Branch of China Building Materials Market Association and Foshan Sanitary Ware Industry Association, said: The demand side of the sanitary ware industry has increased slightly in 2019. Not only small and medium-sized sanitary ware companies, but also well-known companies have also felt sales Significant decline. Halfway through 2019, entrepreneurs in the sanitary ware industry, especially small and medium-sized enterprises, are feeling very uncomfortable. They have funds, but they dare not invest in operations and don’t know how to invest. When it comes to participating in exhibitions, including research and development of new products, companies are afraid of investment but have to invest. After all, only with investment can there be output. This is the situation in the sanitary ware industry, and I believe it is also an embarrassing dilemma faced by the entire building materials industry.
Roundtable Forum: Talk about the industry, talk about exhibitions, pool resources and seek development
Secretary-General of China Home Furnishing Integrity Alliance Rong Changsheng introduced that starting from 2015, competition in the building materials circulation industry has become more intense in the past few years. The current situation of first- and second-tier stores is not optimistic, and the growth is mainly in third- and fourth-tier stores. Our China Home Furnishing Integrity Alliance and various associations serve as a bridge for communication between dealers and enterprises. In the future, we will work together to integrate resources and communicate more.
Wen Feng, Secretary-General of China Home Furnishing Brand Alliance said: There are many fraternal associations in the pan-home furnishing industry coming today. In March, we successfully held the Pearl River Delta Pan-Home Furnishing Industry Secretary General Conference. Long summit. Today, together with Secretary-General Liu Wengui, we will organize everyone to gather again to jointly make suggestions for the development of the building materials industry. However, our pan-home furnishing industry activities are not the responsibility of one person, but belong to the entire industry. All associations participate together to drive companies in various industries. This is our original intention. It is hoped that in the future, with home appliance companies as the leader and building materials industry companies as the core, we can work together to make the home furnishing industry bigger. The market is huge, and everyone should work together to make the general home furnishing industry in the Pearl River Delta bigger and stronger.
Zhang Chengzhi, Vice President and Secretary-General of the Guangdong Furniture Association talked about the proliferation of stores across the country, with some cities reaching an area of 1 square meter per capita, and stores are also being reshuffled. At that time, many stores were not for selling, but for conquering a certain area. We in the home furnishing industry need to work together to keep warm. Last year, the domestic sales market was decent. Specially customized home furnishings were very popular, and the leaders of customized home furnishings were all in Guangdong, such as Oppein and Sofia. Who does custom home furnishing serve? Customized homes are used to renovate old buildings in old cities. Renovation is something that small businesses do. To do it well, you must control three links: soft decoration, hard decoration, and supply chain management. The most difficult one is supply chain management. The overall foreign trade declined in 2018, and this year is even less optimistic. A trade war has begun and tariffs have been increased by 25%. If you have money in your pocket, you dare not use it, and if you don’t have money in your pocket, high-quality products at reasonable prices are easier to sell.
Gao Yuan, general manager of China Ceramics City, said he was honored to participate in today's Pearl River Delta pan-home furnishing industry roundtable forum. Foshan Sanitary Ware Exhibition Group is doing better and better at the Guangzhou Construction Expo, and its brand image is improving year by year. It has worked hard on both the decoration design and the product itself. I hope that in the future, the large home furnishing industry can learn from each other's strengths.
Yin Hong, Secretary-General of Foshan Ceramic Industry Association: The overall sales volume of the ceramic industry showed zero growth in 2015, 2016, and 2017, and a 19% decline in 2018. Know how much has dropped this year. However, there will definitely be a wave of store closures in the home furnishing industry in the second half of this year and even next year. The era of comprehensive cooperation in the pan-home furnishing field. The overall economic growth is declining. Although many corporate profits have increased, such growth is not in line with consumption trends. It is difficult to survive in a single category. In our building materials industry, customers have very low brand recognition. Cooperation and mutual promotion, win-win cooperation, are the driving force for future development.
Xu Sheng, Secretary-General of Guangdong Door Industry Association said that the Guangzhou Construction Expo has nearly 450,000 square meters, and door and window companies account for more than 50%, which shows that the door and window market is very huge. But the bad location is the doors and windows, and the good locations are all customized. Guangdong is the largest door and window industry base. Since the reshuffle, everyone has worked together to do a good job.
Zhong Juan, Secretary-General of the Guangdong Cabinet Industry Chamber of Commerce:The Guangdong kitchen cabinet industry has entered its 26th year. Since profits are not particularly transparent, the current profit margin is not bad, but it also faces many challenges. challenge. Our pan-home furnishing industry should pay more attention to the full decoration and complete decoration market, and strive to make products more user-friendly. Smart homes are already in the spotlight. Our companies have been constantly trial and error in the past 10 years, but this is the future trend. With the goal of decoration and smart housing, everyone here will use the resources they can use to link and integrate, so that enterprises can cooperate more deeply.
Xiong Xiaoling, Secretary-General of the Guangdong Outdoor Furniture Industry Association:China’s domestic sales of outdoor furniture increased in 2019, mainly driven by factors such as the increased demand for outdoor furniture in B&B hotels. A major headache for domestic sales is that it is difficult to collect payments for real estate. The Sino-US trade war, the 25% tariff increase, and the impact of Vietnam and other countries have had a huge impact on our export marketing.
Lv Shuilie, Secretary General of Guangdong Coatings Industry AssociationShared that coatings are a dependent industry, and most of them are used in various industries. With a learning attitude, I participated in the Pan-Home Furnishing Industry Secretary General’s Roundtable Forum, and I hope you will have more exchanges in the future.
Xue Rong, Secretary General of the Home Hardware Industry Association said that we should give Baotuan a new meaning and listen to the voices of users from the perspective of the entire home furnishing industry, how to integrate ? For example, smart homes are the most popular. Our hardware is more about making a small sensor. We hope to connect everyone in series through this small sensor. I hope we can achieve technical connection in the future.
Ran Maohua, deputy secretary-general of the Guangzhou Customized Home Furnishing Industry AssociationWhen talking about his thanks for organizing the event, the first quarter financial report of the customized home furnishing industry in 2019 dropped significantly compared with last year. How to help enterprises empower themselves when the economic situation is down.
Zhang Hua, Secretary-General of Foshan Lighting Association said that the Secretary-General of the pan-home furnishing industry should be implemented, enterprises will benefit, and the association will benefit. It’s not just about industry brand sharing, it’s about integration. I hope we can take the lead together and create influence in the industry.
Xu Haiming, Secretary-General of Xiamen Bathroom and Kitchen Industry AssociationWhen it comes to Xiamen bathrooms, one of the characteristics is that they are all exported, and they are all single accessories. Now that the Sino-US trade war has started, it has a great impact on us. In the future, competition will definitely become more and more intense, either by moving industries abroad or by using technology to produce intelligent products. Our production area has invested 1 billion in machine replacement and will continue to invest in the future. Companies from other production areas are welcome to interact and communicate in Xiamen production areas.
Liang Minfeng, deputy secretary-general of the Foshan Smart Home Industry Association said that the association has been established for two years. The Sino-US trade war has had a certain impact on the industry, but companies are also constantly groping and exploring new technologies. way out. Change sales channels and adjust product categories. I hope that in the future, various industries and secretaries-general will share their experiences.
Gao Hongbin, Secretary-General of the Furniture Branch of the Guangdong-Sichuan Chamber of CommerceTalked that there are more than 2,000 companies in Sichuan and Chongqing making furniture in Guangdong. Traditional model sales are definitely declining every year, while innovation is growing every year. Ten years ago, the corporate god was a dealer, but now it is a soft decoration company and a design company.
Zhang Jingmei, Secretary General of the Guangdong Hunan Chamber of Commerce Furniture AssociationShared that the association’s companies are mainly small, medium and micro enterprises, with more than 300 member units.
Pan Yongwen, deputy secretary-general of the Foshan Ceramics Industry Association said that Foshan ceramics are well-known at home and abroad. In recent years, the ceramic industry as a whole has not been optimistic. I hope that everyone can work together in the future. develop.
Executive Meeting of Guangdong Cabinet Industry AssociationPresident and Secretary-General Xu Xiuhuasaid that the renovation is actually policy-oriented and meets the one-stop needs of consumers. Smart homes are supported by underlying technologies to achieve interactive interconnection. Big platform, big integration, big integration, but there is a long way to go.
Secretary General of Lecong Furniture Association Yang ZhihuaWhen it comes to the consolidation of our industry, it must be followed by renovation. When working together as an industry association, companies are very conservative and allow companies to fully integrate.
Deputy Secretary General of Guangdong Door Industry Association Yan Guijie
He Yongming, Secretary General of the Logistics Branch of Foshan E-Commerce Association
Secretary-Generals of furniture, cabinets, lighting, lighting, sanitary ware, ceramics and other industries. Through nearly 2 hours of in-depth communication, they have a better understanding of each other's industries, and are working hard to better integrate Pan Home Furnishing Industry resources have laid a solid foundation. I believe that under the leadership of the well-known secretary-general of the pan-home furnishing industry, the various pan-home furnishing industries will definitely open up the "Ren and Supervisor" of large home decoration, and there will be time to ride the wind and waves, and sail directly to the sea!
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