China Ceramics Network News Regional Progress Group: Mutual help, mutual assistance, and mutual progress! Share, advance and develop together!
With the fierce competition in the industry, the market has entered a new "normal" period of adjustment and integration. The era of fully decorated houses continues to advance. Due to the current market downturn, operating costs have increased. , profit decline, dealer channels are single, major merchants compete viciously with each other to seize the market, dealer operation management does not have the ability to organize, plan, execute, supervise, and implement, making it difficult for teams to form wolfish competition. How can we add to the issue of dealers' profit distribution and resource sharing, and subtract from conflicts such as vicious competition and harm to mutual regional interests?
Efforts to build a regional team for joint advancement
Through the allocation of regional dealer resources and the integration of excellent dealer teams, coordinated development of regional allocation can reduce operating expenses and provide regional dealers with a comprehensive range of product preparation, logistics and transportation, and pricing. Unify, advertise and promote, event marketing, training and sharing, after-sales service and other aspects to achieve resource sharing and benefit sharing, comprehensively balance the development of regional dealers, improve comprehensive operational levels and jointly resist market competition.
Establish a system through regional grouping and linkage to form a coordinated development of regional dealers, build a mutual help and mutual learning relationship, and solve regional customer flow, market protection, resource Problems such as sharing and sharing of benefits arerapidly improvedThe brand's local image and influence on dealers; through regional exchanges, support the weak and the strong, promote development, get familiar with each other, and enhance dealers' operational capabilities and business service capabilities, Achieve the smooth implementation of the Eight Degrees of Marketing; compete with each other through activities, promote each other to generate motivation, enhance team fighting, accelerate the growth of dealers, and normalize dealer activities through the implementation of monthly activities , enhance brand influence and market occupancy, drive sales performance of regional dealers, let dealers change from weak to strong, and strong to stronger.
In 2019, the joint advancement groups in various northern regions will be in full swing
Shanxi Changjin Group
Since April 11 this year, the "Oshennuo Ceramics 2019 First Changjin Joint Progress Strategy Summit" was successfully held in Jincheng, Shanxi , as of July 16, for the first time, the Changjin Gongjin Group will hold a group linkage, "Changjin Gongjin Group": A total of 11 dealer representatives from the two prefecture-level cities of Changzhi and Jincheng will participate in the July marketing event and adopt a unified event promotion plan , implement manufacturer guidance and support for centralized publicity, centralized signing of orders, and centralized implementation to form a regional group to share resources. By creating regional unification, we have deepened the team spirit of mutual help, mutual help, mutual progress, sharing, common progress, and common development among dealers in each outlet. Through benchmark dealers, we have driven surrounding dealers to seek common development. In Changzhi and Jincheng, Build a brand benchmarking team to improve performance and ensure growth.
Shanxi Linyuan Gongjin Group
On July 25, the Linyuan Group Meeting was held in Yuncheng, Shanxi. The meeting started with discussions on regional position opening and price, and the implementation of regional activities. Based on the experience of the previous joint group meetings, the communication and communication between the Linyuan joint group was smooth. Regional dealers solve problems and implement regional activity promotion plans through discussions.
Shandong·Dezhou Gongjin Group
On July 26, a total of 8 Dezhou regional dealers attended the meeting of Dezhou, Shandong. The meeting mainly focused on the discussion of the market within the Texas region and the unification of the local internal price system. The regions of Dezhou cities and counties are divided into parts, product resources are shared, and market services are provided with rapid response and efficient delivery.
Henan·Zhoukou Shangqiu Gongjin Group
On July 25, a total of 15 outlet dealers in Zhoukou and Shangqiu, Henan held the first group meeting in Henan. As a region in the Central Plains, Henan has relatively close connections between regional outlets and a relatively complex market. The joint group meeting carried out communication and exchanges on ordering the circulation of goods in the market, salary training and management of store personnel, and regional linkage cooperation. Under the unified organization of the leaders of the manufacturer, each dealer fully affirmed the role of the joint group meeting in the development of their respective outlets and reached agreement on the content of the meeting!
Hebei · Handan Xingtai Gongjin Tuan
On July 26, the Oceano Handan Group Meeting was held in Handan City, Hebei Province. This meeting was attended by leaders such as Mr. Huang Langping, deputy general manager of the sales management center, and Mr. Liang Yimeng, regional director of Beijing-Tianjin-Hebei region. A total of more than ten regional dealers from Handan and Xingtai held this joint group meeting. The meeting achieved phased results. The group leader and deputy group leader were elected, the declaration of the joint group was read out, and dealers in each region reached unanimous opinions. The meeting was a complete success!
The successful launch of "2019Oshenno Ceramics Regional Co-promotion Strategy Summit" provides reassurance for the development of dealers, by establishing The new benchmark for regional development across the country has improved the level of comprehensive operations to jointly resist market competition. It not only expands the brand influence of Oceano Ceramics, but also strengthens inter-regional exchanges and communication.
(This article is provided by the enterprise)
