From September 12th to October 6th, 25 days will break the online and offline barriers, connect thousands of cities, explode terminals, and be the choice of 50,000 households. Terminal stores have set up discounts and surprises, and the national fashion design has attracted countless fans. Guanzhu Ceramics is approaching young consumers with a brand-new attitude.
▲Qiancheng Linked Explosive Terminal
Attract consumers in one second and unlock new ways to play happy koi
"Forwarding Koi's wishes come true" has been a trend for several years. Open Weibo, friendsIn the circle of friends, koi fish can be seen everywhere. Unknowingly, "forwarding koi fish for good luck" has become a part of young people's daily life. Life is not easy, and everyone wants a little good luck... Guanzhu Ceramics knows that contemporary young people know very well It’s better to become a Koi than to forward Koi. From September 12th to October 6th, any consumer who purchases Guanzhu Ceramics during this period may become one of Guanzhu’s 70 happy Koi. , share 350,000 trendy clothing gifts
▲Koi possessed winner outfit gift money
Live lottery to help consumers with their home improvement plans
On the occasion of the 70th anniversary of the founding of the People's Republic of China, Guanzhu Ceramics selected 70 happy koi carp, and the lottery was divided into two rounds of live broadcast on September 23 and October 7. Watch the two live broadcasts The number of people reached 1 million+, and the popularity was overwhelming. Sohu.com covered the whole process, and portal media such as Sina, Tencent, and NetEase witnessed the lottery process.
▲Winner list on September 23
▲October 7th Prize Winner List
Dialogue with trendy design to create a national fashion feast with attitude
National trend is the brand's inheritance and innovation of traditional culture through design language, and it is also a display of oriental aesthetics. With the national trend prevailing, Guanzhu Ceramics incorporates national trend elements such as koi and lions into the entire Koi Festival, not only presenting visual enjoyment to consumers, but also turning the Koi Festival into a national trend feast with attitude. Guanzhu Trend The label is also deeply rooted in the hearts of the people.
▲The trendy design attracts countless fans< /p>
#Everything is appropriateJi, Douyin Challenge has over 100 million exposures
Today's young people love to joke that they are "moving bricks", and they never tire of it. "Bianzhuang" is not only a trendy term among young people, but also reflects their interesting and positive attitude towards life. . From September 22nd to October 6th, in just fifteen days, #Everything is Suitable for Douyin Challenge attracted 260 million+ onlookers, 1.50,000+ people came to participate in the challenge, and 684,000+ liked and interacted on Tiling Under the trend of younger consumption in the industry, Guanzhu Ceramics has used this method to gain recognition and love from more young consumers, bringing huge traffic offline.
▲ Move bricks online and win big prizes
Enjoy the fun and service experience that shopping brings to people, pay attention to quality, and do not blindly pursue brands. The consumption concepts of the post-90s generation are becoming more and more mature. Koi, live streaming, brick moving, and national trend design... Guanzhu Ceramics has a better understanding of the needs and preferences of young consumers. The products and immersive shopping experience presented to consumers are in-depth contact with young consumers.
Guanzhu Ceramics is committed to allowing young consumers to experience the charm of high-quality homes and providing them with a new quality lifestyle. In the future, Guanzhu Ceramics will continue to innovate and bring more possibilities to a wonderful life.
