China Ceramics Network News On February 17, the marketing center of Hengjie Sanitary Ware resumed work, and the pause button pressed due to the new coronavirus epidemic is gradually returning to its previous busyness. At the previously held first online kitchen and bathroom industry summit forum, Xie Weifan, chairman of Hengjie Group, revealed that Hengjie has more than 4,000 employees from all over the country and there have been no relevant cases.
As we all know, the COVID-19 epidemic has had a negative impact on China's economic development and will also have a great impact on physical manufacturing companies. Many companies are also thinking about "self-rescue" strategies. As a leading brand in the sanitary ware industry, the "Hengjie Plan" proposed by Xie Weifan, chairman of Hengjie Sanitary Ware, in the above-mentioned summit forum to care for employees, users and society has been widely praised, and also demonstrates the excellence of China's sanitary ware leading brands. Quality and social responsibility.
Caring for employees and being a warm company
Over the past 22 years, Hengjie has rapidly developed into a Chinese bathroom head brand. There are many reasons for its success, but one of the key reasons is that its corporate culture is unique in the industry. Whether it treats internal employees, suppliers, or dealers, Hengjie respects each other and implements humanized management, so that the company and its employees, and the company and its partners can form a value chain of symbiosis, win-win, and common growth, and contribute to the health of the company. , rapid development has injected inexhaustible power.
After the outbreak, the safety of more than 4,000 employees affected Xie Weifan's heart. He said: "The first thing I thought of was the employees within the company. We should make employees feel at ease, and at the same time provide employees with psychological counseling so that they can feel the constant security. Jie is a responsible company that allows employees to feel confident in preventing and controlling the epidemic. ”
"No matter what difficulties there are, we will not be alone at the expense of our employees." This is Xie Weifan's commitment to all employees of the company. In addition to following the relevant government epidemic prevention guidelines, Hengjie has launched the "New Coronavirus Prevention and Control Emergency Plan" on January 30, collecting all employee health information online every day to ensure that every employee's safety is understood. For local employees and employees who are still in epidemic areas such as Hubei, Hengjie not only provides corresponding epidemic prevention and work guidelines, but also pays special attention toFocus on psychological care.
The development of an enterprise depends on its employees, and an employee's recognition of the enterprise depends to a large extent on whether he can find warmth and a sense of belonging in the enterprise. Xie Weifan believes that "as long as employees are given sufficient trust and authorization, and the core, focus, and process are established, the company and employees can form a common development position and direction."
Caring for users, meeting user needs, and solving user difficulties
In this epidemic, the teams of academicians Zhong Nanshan and Li Lanjuan isolated the new coronavirus from the feces samples of patients with new coronary pneumonia. This discovery confirmed the presence of live viruses in the excreted feces. This means that while developing a healthy bathroom lifestyle, you should also pay attention to choosing high-quality bathroom products and services.
Xie Weifan said that due to the epidemic, people's consumption concepts and home concepts will change greatly. Everyone will love home and life more, which will have a positive impact on the growth of the smart, healthy, and environmentally friendly bathroom product market. , the market cultivation period of related sanitary ware products will definitely be shortened, which is a major opportunity facing the sanitary ware industry.
As a leader in smart bathrooms, Hengjie smart toilets are equipped with three core technologies: one-touch knob, instant hot water, and water vortex flushing system, which are convenient, comfortable, and safe. In addition, Hengjie has long begun to develop and apply "healthy" technologies in its products. The "Hengjing Sterilization" system of Hengjie's smart toilets has 360° comprehensive cleaning technology, which has also provided services to the country during this epidemic. The health of the majority of users is protected.
Under this severe epidemic situation, Hengjie Bathroom relies on its complete service system to launch "Hengjie Online-Bathroom 24-hour remote troubleshooting service" for household users across the country, regardless of brand, on February 2. Effectively solve various problems encountered by users in bathroom use.
The online services launched by Hengjie during this epidemic period are based on great love, thinking about what users think and worrying about their needs. They have also received active response and support from major real estate properties such as Poly, Gemdale, and OCT, and have once again become an industry service area. pioneering work.
Xie Weifan said that to run a business, you must first consider users, make products they like, meet their needs, and solve their difficulties, so as to gain recognition from users.
Caring for the society and showing responsibility
The epidemic is a warning. At this critical moment, Hengjie took the lead in stepping up to support the construction of Wuhan Huoshenshan Hospital and "Xiaotangshan" hospitals in Shaanxi, Guangxi, Chongqing, Ningxia, Xuzhou, Ankang and other places. From the donation of sanitary materials to the installation and commissioning of sanitary facilities, Hengjie's courage to take risks and negotiate no conditions has been highly recognized by the hospital project team.
Fulfilling social responsibilities and not considering interests is Hengjie’s consistent style of doing things.
In order to achieve zero discharge of electroplating wastewater, Hengjie invested heavily in the research and development of "wastewater separation, classification treatment, wastewater reuse, resource recovery" technology regardless of cost, demonstrating the social responsibility of the head sanitary ware brand, and Hengjie has become a An enterprise in the domestic sanitary ware industry that is comparable to international brands in the field of electroplating and environmental protection. In addition, the Super Cyclone product developed by Hengjie ushered in the era of 3.5-liter water-saving toilets, and passed the water-saving concept to consumers through the national "Water Saving China Tour" campaign. Relying on the strength of R&D and production of water-saving products, Hengjie smart toilets and ordinary toilets have obtained the National Water Efficiency Label Registration No. 001.
Similarly, Hengjie regards dealers and upstream and downstream partners as part of the Hengjie family.
In the face of the epidemic, Xie Weifan said that he puts the protection of dealer partners in a prominent position and has successively launched various dealer support policies, including channels, products, marketing methods, training, etc. support. At the same time, Hengjie led dealers across the country to launch various online marketing activities, and also launched a timely discounted pre-sale activity for smart all-in-one machines with antibacterial functions, which achieved good results. Internally, Hengjie adjusted the production and supply chain in a timely manner.Manage, reduce costs and inventory risks. Hengjie's active and pragmatic measures are making every effort to reduce the pressure on its partners in the "fight against the epidemic".
For Hengjie, "feelings of family and country" are indispensable for leading enterprises. Only by integrating the company's responsibilities and mission with the core interests of the country and the nation, and fulfilling its commitments to partners, the environment and society, can we achieve rapid development.
A soldier who does not want to be a marshal is not a good soldier. Xie Weifan once said that Hengjie must hold itself to the mission and responsibility of an industry leader, set high standards for products and services, and make the company stronger. Only when the strength is strong can we not be afraid of tests and have more strength when society needs it. A big responsibility. The "Hengjie Plan" we saw during this epidemic is the best explanation of this.
In this epidemic crisis, the "Hengjie Plan" involves the interests of employees, users, partners, society and other parties. It responds calmly and considers comprehensively, providing a good reference for the industry to respond to emergencies.
(This article is provided by the enterprise)
