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Hengjie: A comprehensive look at the consumption characteristics of the “post-90s” generation. How smart toilets can meet the needs of the new generation of consumers.

Release time:2024-10-29click:0

Since the beginning of 2020, healthy home products have ushered in new growth in consumption. According to sales data from JD.com and Suning, sales of sterilizing small household appliances have bucked the trend during the Spring Festival epidemic, with sales increasing by 300% year-on-year, including air purification Healthy home appliances including air conditioners, water purifiers and disinfection cabinets are selling well on e-commerce platforms. Smart toilets with antibacterial functions have become a new trend in healthy home consumption and have become one of the "must-buy" home health products in the minds of consumers. one.

According to official data from Hengjie Sanitary Ware: the e-commerce platform sales of Hengjie smart toilets increased by 200% in 2019 compared with 2018. The vast demand market has also promoted the continuous upgrading and innovation of categories. Faced with the post-90s generation who have become the main force in home decoration consumption, they are independent, love new things, and are at the forefront of consumption. They are no longer satisfied with the basic functions of toilets. Instead, they hope to get a better toilet experience and improve the quality of life through "smart toilets". So what kind of smart toilet can win their favor?

“Lazy people” are possessed, simplicity and convenience are king

Relatively abundant material conditions, an instant and fast Internet environment, and the pursuit of simple and fast personality and other factors have created the "lazy" consumption among the post-90s generation. For them, "simple and convenient" is king. Smart toilets essentially bring convenience to consumers. Taking the Hengjie Q9 smart toilet as an example, the "inductive flip-up technology" allows users to automatically flip up the cover when they approach the toilet, allowing them to use it easily without bending down to touch it, freeing their hands. The innovative "one-button knob" design allows users to

Say goodbye to the complicated control panel of ordinary smart toilets, and simplify the entire process of cleaning, flushing and drying with one click, simplifying operations to the greatest extent, and providing a more convenient toilet experience in one hand.

Hengjie Q9 smart toilet one-touch knob, simplifying complexity

  Pursue a comfortable product experience and desire“healing power”

Under the work pressure of 996, people born in the 1990s are increasingly pursuing a comfortable product experience and longing for a home with "healing power". As the toilet session is an important "free time" in home life, comfort is particularly important. Hengjie Q9 smart toilet adopts a 28.5-degree body-sensing seat design, which is designed according to the Chinese human body shape and will not numb after sitting for a long time. The seat heating function designed to prevent low-temperature burns allows users to feel a warm touch that is close to body temperature. Effectively prevent low-temperature burns on the skin caused by long-term use, and take good care of the skin. In the most important "rinsing" step, the "live water instant heating" technology can inject live water and heat it instantly, bringing an instant hot and lasting constant temperature comfort experience. With the "SPA massage and washing" mode, going to the toilet becomes a pleasure.

Hengjie Q9 smart toilet has instant hot water, instant heating and long-lasting constant temperature

“Safety, safety, safety” is an important thing to say three times

Although the post-90s generation is free-spirited and loves to spend money, they are definitely not willful when it comes to safety. The seat heating of ordinary smart toilets not only improves comfort, but also increases the risk of bacterial growth and reproduction on the seat. Although the smart flushing function is convenient, it will also bring health risks to users if the water is unhygienic. trouble. In contrast, Hengjie eliminates users' "safety concerns" through "360° constant purification and sterilization": the seat of the Q9 smart toilet uses "SIAA silver ion antibacterial material" certified by the Japan Antibacterial Association, which effectively inhibits the growth of bacteria and has long-lasting properties. Effective and stable antibacterial effect. The nozzle and waterway system adopt "electrolyzed water sterilization" technology to bring clean enjoyment from the source; while the spray gun outlet uses "LED ultraviolet sterilization" technology, which can effectively kill 99% of bacterial residues within 20 seconds, with Come for all-round health and safety protection. In addition, due to being in a humid environment in the bathroom for a long time, Q9 uses a heating element and waterThe "water and electricity separation" technology that is isolated by ceramics and has no contact ensures safety and no hidden dangers.

Hengjie Q9 smart toilet is constantly purifying and sterilizing, with 360-degree sterilization and anti-pollution protection

In recent years, more and more "Made in China" and "Chinese Design" have come into people's vision and are welcomed by young consumer groups. The post-90s generation, as “young people destined for domestic products”, have an unprecedented level of acceptance and consumption enthusiasm for “new domestic products”. "New domestic products" require high quality and innovative technology as support. As a representative product of China's "new domestic products" brand Hengjie in bathroom ware, Q9 intelligent all-in-one machine has collected 47 national patents in just one product, integrating practical intelligence into Chinese families. daily life, bringing consumers a convenient, comfortable and safe experience, which undoubtedly satisfies the life attitude of the post-90s generation that focuses on "a better home life experience".

(This article is provided by the enterprise)

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