On May 18, 2020, the 2020 KMY international light luxury ceramic tile brand strategic upgrade and new product launch conference was held grandly in Foshan, China.
Conference site
Zhang Yongchun, general manager of KMY brand business unit, Ding Bin, executive deputy general manager of KMY brand business unit, Chen Junpeng, deputy general manager of sales of KMY brand business unit in the south area, Xie Zhaodong, deputy general manager of sales in the north area of KMY brand business unit, KMY brand business unit Huang Guoyi, deputy general manager of the Market Management Center, senior consultant of China Building and Sanitary Ceramics Association, Dr. Yin Hong, secretary-general of Foshan Ceramics Industry Association, KMY headquarters team, family members of dealers across the country, and reporters from multiple industry media gathered together to talk about brand strategy upgrades , new product releases, working together to surpass and create a new era of excellence.
Conference site
Change breakthrough·New brand upgrade
Ding Bin, executive deputy general manager of KMY Brand Division, mentioned in his speech at the conference that the economic situation, industry environment, user needs, and terminal marketing have all changed in 2020; the accelerated industry reshuffle is both an opportunity and a challenge. KMY international light luxury ceramic tiles focus on brand strategy, keep up with the market, and promote the sustainable development of the brand.
Ding Bin, Executive Deputy General Manager of KMY Brand Division
With the rapid development of the times and the upgrading of consumption, the transformation and upgrading of the brand is following the trend. As the first year of transformation of KMY international light luxury ceramic tiles, 2020 will continue to realize self-iteration and cognitive upgrading, taking consumer needs as the basis Orientation, the light luxury positioning that pays equal attention to fashion and practicality, to make light luxury ceramic tiles that are affordable to the public, to innovate from many aspects such as brand upgrade, strategic positioning, visual system, differentiation shaping, etc., to redefine KMY as "international light luxury ceramic tiles"” to create a high-end differentiated brand.
Gathering momentum for a win-win situation·The new force of affordable luxury
Huang Guoyi, deputy general manager of the Market Management Center of KMY Brand Division, mentioned that KMY will take "light luxury and new forces" as the theme of this brand strategic upgrade release, reshape it with a full product matrix, light luxury symbol products, and stick to Cooperating with the international light luxury group who pursue comfort and beauty, we provide them with full space decoration solutions and become an affordable and achievable light luxury ceramic tile brand for users.
Huang Guoyi, Deputy General Manager of the Market Management Center of KMY Brand Division
In terms of brand output, the new Slogan "defines the true color standard of ceramic tiles", restores the texture, color, and texture of the original source material, and defines the ceramic tile standard with the original appearance of natural elements. At the same time, the KMY R&D team accurately controls the production process, and is responsible for the quality of the product. Every link, every process, and every detail is strictly treated to ensure that the color saturation of each tile is pure and true. At this conference, KMY launched seven series of hundreds of new products, covering popular categories such as porcelain polished tiles, marble tiles, large slabs, modern antique tiles, etc., with new designs, new processes, and new specifications. Each series of products represents Different current international trends provide consumers with space decoration solutions that conform to the definition of international light luxury aesthetics, and interpret the true nature of KMY products in the international light luxury fashion.
Dr. Yin Hong, senior consultant of China Building and Sanitary Ceramics Association and secretary-general of Foshan Ceramics Industry Association
In addition, Dr. Yin Hong, senior consultant of the China Building and Sanitary Ceramics Association and secretary-general of the Foshan Ceramics Industry Association, shared KMY's views and opinions on positioning KMY as an "international affordable luxury" brand from the perspectives of the industry and consumers at the press conference.
Creating the future together·GraspNew Trends
In the future, in terms of brand development, KMY will break through in many aspects such as display design, service experience, design marketing, and network-wide marketing to promote the development of the brand, create an international affordable luxury brand in new tier cities, and increase KMY’s presence in The national brand power and communication power have pushed the KMY brand to new heights and a new future.
New products stunningly unveiled
In terms of terminal development, terminal sales will be empowered from the aspects of sales network layout, construction of specialty stores, terminal operation and management, internal team improvement, etc. At the same time, terminal dealers will be assisted, channels will be deeply cultivated, and design, marketing and Service marketing capabilities, achieving cognitive iteration, marketing innovation, giving full play to the brand advantages of KMY international light luxury ceramic tiles, and breaking through against the trend.
In 2020, KMY will continue to work hard and move forward on the road of internationalization, branding and differentiation, provide professional and considerate services to the majority of end customers and consumers, and provide better services to more families. Home life experience allows everyone to enjoy the beauty of unbounded and integrated life.
(This article is provided by the enterprise)
