If luxury hotels are set to an age,
Compared with the elegance and maturity brought by other brands,
The unique W Hotel looks like a twenty-year-old trendy girl,
Young, energetic and full of unknowns,
It is this mysterious yet surprising feeling that attracts countless people to check in.
Become a "C-position hotel" in the hearts of young people.
Picture from: Internet
It is also a hotel, why can W Hotel express youth and vitality?
Researched W Hotels in various countries,
It turns out that their “Internet celebrity genes” are here!
The contrasting charm with "cold style"
As a young hotel brand under Starwood, W Hotel's official positioning is "Lifestye", which represents the flashy, high-profile and hedonistic modern luxury and fashionable life.
Picture from: Internet
I believe that those who walk into W Hotel will alwaysAttracted by its bold and avant-garde colors, taking Shanghai W Hotel as an example, the guest rooms use large areas of highly saturated tones—bright red, orange, and bright blue acrylic panels to decorate the walls or serve as room partitions.
Picture from: ShanghaiW Hotel official website
Picture from: ShanghaiW Hotel official website
Thick colors will reduce the affinity, so pure wood-colored floors complement the bright colors to create a dynamic but still warm space.
Picture from: ShanghaiW Hotel official website
Each W hotel will also add interest based on local cultural characteristics. The small steamed bun pillows and chopsticks placed on the bed are believed to make most people smile.
Compared with most frigidity who adopt the "less is more" approach, W Hotel's exaggeration has become an eye-catching memory point.
Psychedelic and changeable lighting charm
In addition to vitality, W Hotel also has a vague sense of mystery, like a girl with a drunken smile. To be able to interpret this kind of charm, lighting definitely plays an important role.
Pictures from: Internet
Guangzhou Hotel, for example, uses a large amount of stylish black glass and specially customized lighting equipment. At the entrance of the hotel is a 19-meter-high illuminated water waterfall designed by WET Design. This work of art that combines light, lines and colors is reminiscent of the paintings of Impressionist masters.
Picture from: Internet
Picture from: Internet
In this mysterious environment, lighting has become the main accessory. The ground is usually dark black or dark gray, further contrasting with the surrounding lights. But high-end is often reflected in the details. The original stone texture of the ceramic tiles, combined with the lighting, can add charm to the space.
Bold and avant-garde texture charm
Texture, also the logo of W Hotel. In the W Hotel in Australia, large and messy printed backgrounds, rainbow-colored partitions, large black and white geometric walls and ceilings, dense and scary dotted walls, and other overwhelming texture impacts have given W Hotel its shape. A high-profile impression.
Picture from: Internet
How to maintain uniformity in a texture-rich environment? W Hotel chose to add gray elements, walls, floors, and accessories. Gray is a neutral color that complements various textures and serves as a connection between different spaces.
What a difference!
This is the impression W Hotel gives people,
Break the same luxury impression over and over again,
Avant-garde VS surprising art carnival,
It is definitely a "C-position hotel" for young people.
Picture from: Internet
