On February 8, 2021, Mona Lisa (stock code: 002918) issued the "Announcement on the Acquisition of Equity Interests in Gao'an Zhimei Shande New Materials Co., Ltd. and its Capital Increase." After the transaction is completed, the company will directly hold 70% of the equity of Gao'an Zhimeishande New Materials Company, and Zhimeishande will become a holding subsidiary of the company.
On December 31, 2020, Mona Lisa Group Co., Ltd. signed the "Equity Acquisition Framework Agreement" with Jiangxi Putin Ceramics Co., Ltd. and the natural person Xian Weitai, and planned to pay cash for the transfer of Gaoan held by Putin Ceramics Zhimei Shande New Materials Co., Ltd. became the controlling shareholder of Zhimei Shande.
In order to further implement this equity acquisition, Mona Lisa signed the "About Gao'an Zhimei Shande New Materials Co., Ltd." with Putin Ceramics, natural person Xian Weitai and the target company Zhimei Shande on February 7, 2021. "Equity Acquisition Agreement", which will acquire 58.9706% of the equity of Zhimei Shande held by Putin Ceramics for 401 million yuan in cash, and subscribe to Zhimei Shande's new registered capital of 44.117647 yuan in cash for 250 million yuan. The above transaction plan After completion, the company will hold 70% of the equity of Zhimei Shande.
Lay out high security and optimize regional layout of production capacity
Gao'an City is located in the northwest of central Jiangxi and the west of Nanchang City. It belongs to the middle and lower reaches of the Yangtze River plains. The transportation network extends in all directions. Gao'an City has rich ceramic raw materials and ceramic industry supporting clusters, and is one of the mature architectural ceramics industry bases in China.
The high-security layout is an important measure taken by Mona Lisa based on its deep accumulation in the ceramic industry over the years and the layout of the "big ceramic tile strategy", which is conducive to optimizing the regional layout of the company's ceramic production base. This equity acquisition can effectively enrich the company's architectural ceramic product categories, achieve complementary advantages in product structure, and meet the company's strategic development plan and market demand brought about by the continuous expansion of product application fields.
In addition, East China is one of Mona Lisa's important product sales markets. Mona Lisa hopes to further expand the company's production and supply capabilities in East China through this equity acquisition, promote the continuous optimization of production capacity distribution, and radiate the East China and even the national market with lower warehousing and logistics costs, in order to further meet the needs of East China. market demand, and enhance the company's competitiveness in the East China market and pan-East China regional market, laying a solid foundation for the company to expand its main ceramic tile business and continue to develop steadily.
A win-win situation, a model of industrial capital assisting China’s intelligent manufacturing
Putin Ceramics entered Gao'an, Jiangxi Province in 2008 to build a factory, and has built 9 ceramic production lines. It has always been at the forefront of Gao'an Ceramics in terms of product quality, technological innovation, new product development, product supporting, space design and display, terminal services, etc. The “first team” of industry development.
With Mona Lisa Industrial Capital’s investment in Putin Ceramics, it will not only help Mona Lisa transfer its production base to the front end of the market and reduce transportation costs, but also, driven by capital, will further improve the manufacturing and service capabilities of enterprises in the production area. Improvement will help boost the competitiveness of manufacturing companies.
The pace of expansion is moving forward steadily, adhering to the main business to become specialized and stronger
In May 2018, Mona Lisa officially settled in Zhonghe Ceramics Industrial Park, Teng County, Guangxi; in March 2019, the foundation stone of Mona Lisa Guangxi Teng County production base was laid; in April 2020, Mona Lisa Guangxi Teng The four production lines in the first phase of the county production base were put into full operation, with a daily production capacity of 90,000 square meters; in June 2020, three production lines in the first and second phases of the Mona Lisa Guangxi Tengxian production base were put into construction and ignited at the end of January 2021 Trial production; In July 2020, Mona Lisa Xiqiao headquarters base high-performance special ceramic plate project started construction, and trial production was ignited at the end of 2020; In January 2020, Mona Lisa deployed Jiangxi Gaoan... …
Since its launch in 2017, Mona Lisa has continued to make efforts in off-site expansion, expansion of production capacity, and improvement of manufacturing strength. Through production line automation transformation, digital introduction, intelligent upgrade, etc., it has solidly and steadily promoted the high-end ceramic manufacturing industry. Quality development.
Always focus on the main business of the industry, keep integrity and innovate with a global perspective, from scale expansion to innovation-driven, increase investment in scientific research and innovation, solidly and steadily improve product quality, with "big ceramic tiles·big building materials·big home" and "2B+2C" "The development strategy continues to promote brand and channel development, actively build an ecosystem around itself, promote the independent control of core technologies in key industries such as ceramic plates and overall breakthroughs in industry chain innovation, and form industry ecological advantages based on core key products to accelerate Towards leapfrog development of digitalization, intelligence, and globalization...
Mona Lisa is on the road to forging the "Centennial Mona Lisa" step by step.
