On March 23, 2021, the "AWE China Home Appliances and Consumer Electronics Expo", which represents the forefront of global home appliances and consumer electronics, returned with a bang in Shanghai. Standing at a new starting point of globalization, 2021 AWE takes a new step with the theme of "AWE New Decade, Intelligent Competition for the Future", not only ushering in more innovative products and technologies, but also expanding the industry dimension and further stimulating China's intelligent development. Create innovative vitality. This year, AWE has expanded its smart bathroom categories for the first time and invited Hengjie, a representative brand of Chinese smart bathrooms, to participate in the exhibition for the first time as the only industry representative brand. At the same time, the new product "Hengjie's new R series intelligent all-in-one machine" was officially released at the AWE exhibition.
Smart sanitary ware category attracts attention and Hengjie’s “Smart Leading Purification World” new product launch conference was successfully held
Since AWE was launched in China for 10 years, it has become one of the three major home appliance and consumer electronics exhibitions in the world, as famous as IFA in Germany and CES in the United States. It has also become the largest, most innovative and intelligent comprehensive exhibition of large home appliances in China, with exhibitors It extends from the traditional home appliance camp to technology companies such as Tencent, DJI, and Huawei. Nowadays, AWE's exhibition industry dimensions have been further expanded, demonstrating the accelerated implementation of China's intelligent manufacturing and innovative technologies in the sanitary ware industry, as well as the huge potential of the sanitary ware industry to improve the quality of life for consumers and build a better life.
The theme of this year's AWE exhibition is "Intelligent Competition for the Future", focusing on the development trend of "product intelligence and scene intelligence". As a brand representative of China's sanitary ware industry, Hengjie's debut at the AWE exhibition has also attracted the attention of the sanitary ware, home appliance industries, and even the entire smart home industry.
At the AWE exhibition, Hengjie's new "R series intelligent all-in-one machine" was officially released at the "Smart Clean World" conference, and the secrets of Hengjie's intelligent products were revealed at the scene. In addition, Ding Wei, as a representative of the Hengjie brand, together with Xu Dongsheng, Vice Chairman of the China Household Electrical Appliances Association, and Guo Meide, President of Aowei Cloud Network, discussed how China's intelligent manufacturing can upgrade the quality of life in Chinese home bathrooms.
Ding Wei, who has personally experienced ten AWEs and is familiar with the development of the home appliance industry, appeared at the exhibition as the CEO of Hengjie Group and has deep feelings: "After the continuous upgrading of China's industrial manufacturing, the biggest feeling Yes, although the industries are different, the pursuit of excellence is the same. The innovation of Hengjie smart bathroom reflects our pursuit of product research and development, and I believe it will also bring a new experience to everyone; and Hengjie smart bathroomThe smart R series new product launch conference was held at AWE, Asia's largest and the world's top three international home appliances and consumer electronics exhibition, which fully demonstrated Hengjie's confidence and confidence. ”
Xu Dongsheng, Vice Chairman of the China Household Electrical Appliances Association, delivered a speech at this conference: "I have been working in the home appliance industry for many years and have been paying attention to Hengjie Bathroom's development, Hengjie's tireless pursuit of professionalism, intelligence and humanization of smart bathroom products has won the favor of consumers and become a benchmark enterprise in the smart bathroom industry.< a href='https://www.ceramicschina.com/pinpai/view_6480.html'>Hengjie Bathroom can bring more surprises to the home furnishing industry." Guo Meide, President of Aowei Cloud Network, was also at the press conference. Said: "Hengjie is the first company to represent a sanitary ware brand at the exhibition, which affects not only enterprises, but also consumers. The smart sanitary ware product industry is a sunrise industry. With consumption upgrading, the convenience brought by smart sanitary ware products will gain Favored by more consumers, it brings huge room for development. ”
AWE invites professional bathroom brands to participate in the exhibition for the first time in ten years
The development history of AWE represents the trend of smart consumption in China. In recent years, with the increase in the penetration rate of the Internet home decoration market, China's smart home market has increased by 11.4% year-on-year to 170.5 billion yuan in 2020, and is expected to exceed 200 billion yuan by 2022. Among them, the rapid development of the smart toilet category has become an important smart home product for modern quality homes together with smart home appliances.
While high-quality products boost consumers' living standards, consumers' increasing quality awareness also puts forward higher requirements for bathroom brands. As the concept of environmental protection and healthy consumption gradually takes root in the hearts of the people, smart all-in-one machines that are powerful, easy to clean, antibacterial and healthy, and easy to operate will surely usher in a larger consumer market and population.
This time, Hengjie participated in the exhibition for the first time as a representative brand of Chinese sanitary ware, which is also AWE's high recognition of its intelligent manufacturing capabilities. Due to its low starting point and short development history, China's sanitary ware industry has been unable to keep pace with the growth rate of home appliance companies for a long time. However, Hengjie Bathroomwarehas made its brand positioning clear since its establishment, not only to provide Chinese families withProducts that truly meet the needs of actual use must be the leader in the sanitary ware industry in the Chinese market, and the capabilities of intelligent manufacturing and R&D innovation are important supports.
In order to achieve the goal of "leading sanitary ware brand in the Chinese market", Hengjie on the one hand starts from strengthening its research and development capabilities, puts research and development talents first, and accumulates a large number of original technologies. On the other hand, we invest in building large-scale production bases to improve the efficiency from scientific research to implementation, continue to study the pain points of Chinese households, and launch the most experiential and healthiest intelligent products to the market. As Ding Wei said: "Hengjie's development in the smart bathroom industry is forward-looking. It began to focus on technical research on the smart toilet category as early as 5-10 years ago, and in the process of consumption upgrading and market development, it has provided The industry provides many key technologies.”
From the new upgrade of Hengjie's five major categories in 2020 to the release of the new R series of smart all-in-one machines, Hengjie has improved the design, functions and services of smart toilet products to the industry's extreme, and also demonstrated China's The core strength of intelligent manufacturing. For Hengjie, continuously improving the technological level of smart toilets and building quality and service benchmarks with strength are Hengjie's commitment to the industry and consumers, and this is also one of AWE's standards when expanding into new categories. Because of this, Hengjie became the first professional bathroom brand invited to participate in the AWE exhibition, and this will also set a good industry example for other smart bathroom brands. Nowadays, Hengjie, as the leading brand of sanitary ware in the Chinese market, is making every effort to promote the upgrading and reconstruction of industry standards and service standards. It will also have a more profound impact on the pattern of China's sanitary ware industry in the future.
