On the morning of April 18, the 36th Foshan (International) Ceramics and Sanitary Ware Expo (hereinafter referred to as "Foshan Ceramics Expo") opened grandly at the exhibition hall of Foshan International Convention and Exhibition Center, Guangdong! Nearly 500 people including guests from the Chamber of Commerce of the Consulates of Spain, Cambodia, Malaysia, and Canada in China, representatives of governments at all levels in Foshan City, representatives of industry associations across the country and local production areas, exhibitors, dealers, designers, and news media attended the event. Witness the opening of the 36th Foshan Ceramics Expo!
Gathering new energy in the world ceramics circle
Become a booster for the upgrade of the ceramic industry
▲Dong Bo, Vice Chairman of China Ceramics Industry Association
Dong Bo, Vice Chairman of the China Ceramics Industry Association, mentioned when presiding over the opening ceremony that the Foshan Ceramics Expo, as the market benchmark for China's ceramics and sanitary products, brings together the latest energy in the world's ceramics circle, not only new technologies in the ceramics industry It is an important platform for the exchange and dissemination of new products and new trends. It also builds an important bridge and window for Foshan and even Chinese ceramics to connect with the world and for the world to understand Chinese ceramics, and has become a booster for the transformation and upgrading of the ceramic industry. The new exhibition model of "dual-line integration" and the creation of an online industry platform are an important step in promoting the digital upgrading and development of the ceramic industry.
Precision broadens the boundaries of exhibitions
Create a new engine of "dual-line integration"
▲Yu Min, President of Foshan China Ceramic City Group Co., Ltd.
In his speech, Yu Min, President of Foshan China Ceramic City Group Co., Ltd., summarized and analyzed the latest situation of the industry. The 2020 epidemic not only brought challenges to the ceramic industry, but also accelerated digital transformation. Since the beginning of this year, with the continued expansion of leading companies and the successive withdrawal of backward production capacity, the ceramic industry has ushered in an era of innovation where large slabs and rock slabs are flourishing. From ceramics to home furnishings, the rise of slate slabs will also accelerate the integration of building materials and home furnishing industries; at the same time, due to the catalysis of the epidemic, healthy and green products have also become popular products widely spread in downstream applications, within the industry, and on the streets;These trending products will become an important starting point for digital marketing. How to quickly realize digitalization and seize the opportunity with the fastest efficiency and lowest cost has become the key to competition in the ceramic sanitary ware industry. Mr. Yu said that in such a critical period of industry transformation and upgrading, the opening of the "dual-line integration" 36th Foshan Ceramics Expo is of great significance.
Mr. Yu introduced that the 36th Foshan Ceramics Expo takes "New Dynamic" as its theme and comprehensively builds a "new" engine around "new momentum, new products, new displays, and new trends". In the new kinetic energy sector, on March 28 last year, we officially launched the first online Ceramics Expo. Based on last year, we will continue to deepen it. As of now, it has been iterated to version 5.0, and in terms of content In addition to catering to the basic attributes of exhibitions and creating IPs for several major events, we will first focus on the field of dealer franchises and help through Taoqu Live, Merchants Bao, information recommendations, digital exhibition halls, interactive communities and other functions. Manufacturers and dealers can better match their needs. In the next step, we will extend to the fields of designers, hotels, engineering, and overseas fields, and strive to help manufacturers connect more channels.
In the new product section, this exhibition has more than 800 exhibitors competing on the same stage, bringing together 20,000+ high-quality new products to be unveiled at the same time, including rock slabs, large slabs, thick slabs, healthy ceramics, heating ceramic lamps, etc. The brand-new products of the lamp focus on displaying new technologies and colors such as infinite continuous patterns, craft surfaces, and digital glazes, and comprehensively release the latest fashion trends in the ceramic industry in 2021.
In the new display section, we focus on new industry trends and set up a color area, an international brand area, a hotel engineering material selection center, a slate home furnishing pavilion, a "New Life Art Festival" theme exhibition area, a specialty boutique area, and a slate area in the three major exhibition halls. & Nine major "exhibition-in-exhibition" themed exhibition areas, including the supporting area, sewing hall, and auxiliary materials hall, and are promoted and marketed through the model of "1 special area + 1 internet celebrity check-in point + 1 + activities".
In the new trends section, the exhibition will focus on current hot industry topics, delve into important channels such as dealers, designers, and real estate projects, launch the second Foshan Ceramics Expo Super Live Festival, and move towards the future - No. 36 More than 60 brand events including the 19th Foshan Ceramics Expo Dealers Conference, the 5th China Rental Apartment Entrepreneurs Summit, the 2nd China Space Design + Creation Summit, the 2021 China Slate Summit, and the 10th China Hotel Culture Festival .
At the end of his speech, Mr. Yu expressed his heartfelt thanks to all the organizations, exhibitors and purchasers who support the Foshan Ceramics Expo. Mr. Yu said that under the great changes of this century, the ceramic industry is at the right time, and the Foshan Ceramics Expo will also be As always, we will explore from top to bottom, continue to innovate and iterate, optimize and upgrade the digital industry platform, and bring togetherGather the latest industry trends, comprehensively promote and empower the transformation and upgrading of the ceramic industry, make China's ceramic industry stronger because of the Foshan Ceramics Expo, and make Foshan more exciting because of the Foshan Ceramics Expo!
Promote brand economic revitalization
Helping enterprises explore new ways out
▲Gong Wei, Secretary General of China Building and Sanitary Ceramics Association
In his speech, Gong Wei, Secretary-General of the China Building and Sanitary Ceramics Association, analyzed the current complex and ever-changing international situation and affirmed the pivotal role of the exhibition economy in promoting the revitalization of the brand economy. Secretary-General Gong said that the Foshan Ceramics Expo is an industry brand exhibition mainly supported and created by the China Building and Sanitary Ceramics Association. After 36 years of development, it has grown into an influential, driving and competitive high-end business exchange in China and even the world. platform.
Under the influence of the epidemic in 2020, with the entire exhibition economy being greatly affected, Foshan Ceramics Expo actively explores new exhibition models that transform traditional exhibitions into digital ones, helping enterprises to broaden their options in the new form and promote The development of new business forms and new models has become a new driving force for a new round of economic growth and a new growth point for industrial upgrading.
Multi-functional and high-quality industrial platform
Join hands to create green new development
▲Han Ming, President of China Hotel Association
Han Ming, President of the China Hotel Association, mentioned in his speech that after 20 years of ups and downs and the 36th edition of the Foshan Ceramics Expo, it has grown into a company with strong responsibility, large scale, complete brands, and excellent services. A multi-functional high-quality industrial platform with strong market influence is an excellent stage to develop the hotel engineering market and link upstream and downstream resources.
At the same time, Chairman Han said that the national accommodation and catering industry affected by the epidemic is actively innovating, operations are gradually recovering, and pent-up demand is being rapidly released. During this exhibition, the Foshan Ceramics Expo Organizing Committee also adopted the following The "convention + exhibition" industrial chain cooperation model has attracted nearly a thousand hotel investors, franchise owners, hotel chain brands, engineering experts, apartment founders, hotel chefs, etc. from across the country to participate in this Ceramics Expo. I hope to have more opportunities with you in the future. Foshan Ceramics Expo sincerelyCooperate and develop together to make positive contributions to the green development of China's accommodation and catering industry.
Taking advantage of the trend and innovating the exhibition model
Promote the "Foshan Ceramics" brand to the world
▲Chancheng District Deputy District Chief Yan Xuefeng
Yan Xuefeng, deputy director of Chancheng District, mentioned in his speech that Foshan Ceramics Expo is a key brand exhibition in Foshan City. After 20 years of careful management, Foshan Ceramics Expo has attracted buyers, dealers, and professionals from all over the world. The recognition of buyers is an excellent platform to promote the "Foshan Ceramics" brand to the world.
At the same time, the new development pattern in which the domestic cycle is the main body and the domestic and international dual cycles promote each other is coming to an end. Dual drive, dual city linkage, combined with the opportunities of the Belt and Road Initiative, we hope that the Foshan Ceramics Expo will take advantage of the momentum and use the "online + offline" innovative exhibition model to promote Foshan Ceramics to the country and the world, and promote Foshan Ceramics to the whole country and the world. Chinese ceramics are presented to the world.
Build a new model of China Unicom’s international industrial trading platform
Promote high-quality development of the building ceramics industry
▲Wu Wenzhi, Deputy Secretary-General of Foshan Municipal Government
Wu Wenzhi, deputy secretary-general of the Foshan Municipal Government, said in his speech that in order to ensure that the "14th Five-Year Plan" gets off to a good start and achieves ambitious development goals, Foshan governments at all levels will continue to implement new development concepts and accelerate the construction of new The development pattern also requires the joint efforts of enterprises, platforms and other parties.
Foshan Ceramics Expo, which has been successfully held for 36 times, is an important carrier of Foshan ceramic culture and commerce. It has not only successfully built an industrial trading platform for Unicom International, but also comprehensively promoted the integration of display and exhibition sales, parallel domestic trade and foreign trade, and online and Offline interaction allows more resources to be turned into products and exhibits into commodities; it also unremittingly optimizes the business environment, promotes investment promotion, and "brings in" with high quality and efficiency to continuously improve the stability and competition of Foshan's ceramic industry chain. Strength; use new media and integrated media technology to organize physical exhibitions and offline exchange activities while vigorously developing digital exhibitions.The exhibition platform allows Foshan ceramic enterprises to go further and Foshan ceramics to spread wider.
After the leader’s speech, the officiating guests came to the stage to lead everyone to launch the 36th Foshan Ceramics Expo. Amidst the sound of fireworks and applause, and the excitement and joy of everyone, the 36th Foshan (International) Ceramics and Bathroom Expo The Expo and Trade Fair officially kicked off.
▲The opening ceremony of the 36th Foshan Ceramics Expo
In the context of the new era, Foshan Ceramics Expo will continue to innovate, deepen reform, take advantage of the situation, improve its professionalization, high-end, digital and precise development, and rely on the power of governments, associations, enterprises and other parties to provide The development of the ceramic industry has added new impetus, promoting Foshan ceramics nationwide and presenting Chinese ceramics to the world.
NEWS
Live coverage
