Recently, Shunhui Ceramics has made a big move, abandoning the marketing strategy of traditional home building materials brands. , through the blessing of celebrity spokespersons, new product releases, Weibo topics, Douyin promotion, Toutiao promotion, short videos and other methods to comprehensively promote consumer publicity and awareness, creating a super brand day marketing with the theme of "Quality, Careful Home Decoration and Satisfaction" Activity.
On May 16, Shunhui’s second 516 Super Brand Day, the super brand day IP created by the trinity of new product launch conference, celebrity attendance, and network-wide marketing was fully exposed.
▲Li Bingbing attended Shunhui 516 Super Brand Day
Shunhui 516 triggered continuous heated discussions across the entire network, creating a brand marketing carnival, detonating 100 million+ traffic on the entire network, Weibo topic #Shunhui516 Li Bingbing is coming, 52 million+ traffic, Li Bingbing’s global fan support group, Li Bingbing studio, It was retweeted by Weibo influencers and other celebrities, and advertisements on Toutiao, Douyin, etc. were exposed all over the internet!
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Recommended exposure of tens of millions of headlines today
Tens of millions of Douyin screens are opened and information flow is exposed
50 million+ Weibo topics exposed
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More million-level exposure
Li Bingbing’s global fan support group
Li Bingbing Studio
Weibo home furnishing big V, entertainment big V and other reposted by the whole network
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30+ industry media exposure reports
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Moments, video accounts
Bombing spread
Lay out a social marketing matrix to accurately reach the target audience, Shunhui Ceramics Our 516 Super Brand Day Relying on the influence of spokesperson Li Bingbing to reach many home decoration users and consumers.
Perfectly interpreting the "strength faction" that relies on quality to speak for itself, it has also rooted the brand image in the hearts of consumers. I believe that in the future, it will gain support and recognition from more users.
