From July 20th to 24th, the entire industry is eagerly awaiting the 2021 Foshan Tanzhou Ceramics Exhibition, which is Asia's largest ceramics exhibition, the first exhibition of the entire slate industry chain, and the "vane of the ceramics industry". Tanzhou International Convention and Exhibition Center was grandly held!
◎Big group, strong endorsement
The Eagle Brand 2086 exhibition hall is located at booth 508C in Hall 5 of Tanzhou Exhibition Center. It is one of the few exhibition halls in this exhibition that incorporates classic Chinese style elements. As a high-end modern brick brand under Eagle Group, Eagle 2086 inherits Eagle's strength and quality manufacturing. "2086" is a concept of future time, implying the brand's pursuit and exploration of a better life in the future.
Eagle Brand 2086 made its debut at the Jingzhuan Cultural Center in the 2.0 era. The scene was crowded, and many visitors came to the booth to check in! This exhibition, Eagle Brand 2086, focuses on the theme of "Modern Oriental, Beijing Brick Rebirth", using modern vision to deconstruct the aesthetics of oriental art.
At the exhibition site, the "Exhibition First Line" composed of well-known industry media such as Tencent Home Furnishing, Intelligent Manufacturing Alliance, Taocheng Daily, Sohu Home Furnishing, China Ceramics Network, Ceramic World, Ceramic Information, and Chinese Designers Network 》Media press group. In order to have a deeper and more comprehensive understanding of Eagle 2086 from more dimensions, we also had an exchange and dialogue with Mr. Li Weidong, General Manager of the Marketing Department of Eagle 2086.
Interviewed Guest｜Li Weidong, General Manager of Marketing Department of Eagle Brand 2086
Interviewer｜"Exhibition Frontline" media reporter team
Interview location｜Eagle Brand 2086 Exhibition Hall
Interview time丨July 20, 2021
The subtitle was added by the editor
The following is a selection of the recordings of this interview, so please pay attention.
[Reporter] Mr. Li, is this the first time that Yingpai 2086 has participated in the Tanzhou Exhibition? This year we noticed that the Yingpai 2086 exhibition hall is very special. Can you briefly introduce it to us?
[Li Weidong] This is our third time at Eagle Brand 2086 to participate in the exhibition, I think Tanzhou Exhibition is a very good window to show the strength of one's brand to the outside world. In addition, this year our booth was completely transformed and upgraded by top designers into the Beijing Brick Cultural Center of the 2.0 era, integrating traditional oriental elements and modern popular styles.
The pavilion uses Forbidden City red as the main color, and the exterior facade adopts a staggered design, which is both a traditional mortise and tenon structure and modern geometric lines. Traditional elements are used as auxiliary and embellishment, and large areas of white space are left to create a sense of artistic conception. Find a balance between modernity and let the entire exhibition space show the beauty of oriental art.
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◎Innovative R&D, hard core strength
[Reporter] Mr. Li, we saw that this year Eagle Brand 2086 launched a new and upgraded ink Beijing brick. What concept does this product want to convey to consumers?
[Li Weidong] Over the past four years, our team has explored and developed this third-generation ink brick. First, we mainly want to use ink Beijing bricks to convey to consumers that these traditional Chinese cultural building materials can be used in modern spaces; second, to break the public's traditional understanding of ink Beijing bricks, ink Beijing bricks can not only Used in ancient architectural styles, it can also be used in spaces containing Zen and new Chinese styles.
◎Stimulate spiritual resonance and break through market competition
[Reporter] With the continuous upgrading of consumption in this era, Mr. Li, do you think how Eagle Brand 2086 should stand out among many brands?
[Li Weidong] I believe that stimulating spiritual resonance can become one of the important hurdles in breaking through market competition in consumption upgrading in this era.
Because after contemporary consumers have the material foundation, they want more spiritual enjoyment. In recent years, we have found that more and more consumers pay attention to the spread of Chinese culture, which is a manifestation of cultural confidence. Therefore, when developing ink-wash Beijing bricks, we highlighted traditional oriental elements to stimulate the spiritual resonance of consumers at the cultural level.
In this Tanzhou Exhibition, Eagle Brand 2086 always adheres to high standards, high quality, and high requirements to explore modern bricks. Through continuous product innovation and brand upgrading, the fusion and take-off of product dimensions and brand dimensions have been achieved, demonstrating the strong strength of China's leading brands to all walks of life in the industry!
