Intangible cultural heritage building
As national confidence and cultural consciousness increase
Cultural consumption has become an important symbol of the upgrading of national consumption
Intangible cultural heritage originates from historical life
Chinese traditional living culture
For the inheritance of intangible cultural heritage
Grace tiles have their own attitude
"Use is the best inheritance"
Grace combines with 818 Brand Day
Create the first creative camp in the intangible cultural heritage world
Grace "Intangible Heritage Construction"
Here we will see
Integration innovation and cross-border application of intangible cultural heritage
New IP for intangible cultural heritage
Grace "Intangible Heritage Construction"
This year is the third year of Grace’s intangible cultural heritage integration plan. After three years of accumulation, intangible cultural heritage has become Grace’s unique brand mark. In 2021, Grace will further deepen and activate the intangible cultural heritage. , to create a younger and more fashionable intangible cultural heritage IP image.
On July 20, at the Tanzhou Exhibition Grace Xiangyunsha third-generation rock slab press conference, Grace teamed up with brand convener and Guangzhou Intangible Cultural Heritage Ambassador Huang Lu to conduct "Intangible Cultural Heritage Creation" "The official announcement is launched. From July 28th to August 22nd, Grace's "Intangible Cultural Heritage Camp" will join hands with multiple cities to exchange and experience intangible cultural heritage, activate the city's outstanding heritage ginseng to enter the camp, and promote the revitalization of intangible cultural heritage. At the same time, Grace Xiangyun gauze slate will be seen and used by more people, so that intangible cultural heritage can be used and intangible cultural heritage can become a confident domestic product.
Grace Intangible Cultural Heritage Construction Convener——Huanglu
Upgrade dimension
Channel for brand upward growth
This time Grace’s “Intangible Heritage Creation” uses a new internet celebrity KOLThe model is carried out from three levels: communication power upgrading, topic power upgrading and empowerment ability upgrading, to open up the channel for brand upward growth.
In terms of communication form, "Intangible Cultural Heritage Construction" is based on Douyin and Weibo platforms, using the young intangible cultural ambassador Huang Lu at the top + the head KOL + the middle KOC to conduct a dual-platform matrix layout to maximize communication. In terms of topic creation, "Intangible Cultural Heritage Creation" integrates trendy youth culture to build a context that young people can relate to, so that intangible cultural heritage can gain real inheritance vitality in contemporary society. In terms of sales empowerment, "Intangible Heritage Creation" is combined with the 818 Brand Day national linkage promotion to form a sales closed loop of "online traffic and offline transactions" to empower growth.
Masters from seven cities gather
Douyin’s million-level celebrities are participating
Under the call of brand convener Huang Lu, dozens of Douyin million-level Internet celebrities joined hands with consumers to check in at Grace offline stores to join the camp and participate in the sun. !
Next, let’s see who it is?
Isn’t he your favorite master?
The editor presents an expert itinerary card for everyone,
If he wants to be exposed, the big show is waiting for him!
Friends, hurry up and pick up the same style!
7.27-8.18
Weibo online cloud check-in
Participate in the discussion on the Weibo topic #Grace Intangible Cultural Heritage Building#
You can support your favorite celebrities!
Hurry up and join the camp!
There are also surprise benefits waiting for you!
What are you waiting for? Hurry up and join the camp!
The next lucky person is you!
