On October 14, with the theme of "New Trend Big Brands", the 11th China Real Estate and Pan-Home Furnishing Industry Cross-border Conference was hosted by the China Building Decoration Association and co-organized by the Materials Branch of the China Building Decoration Association and China Ceramics Network. The Industry Summit and the 2021 "Top Ten Brands of Architectural and Sanitary Ceramics" Awards Ceremony were grandly held at the Sofitel Foshan Louvre Hotel. At the award ceremony, Langwhale Bathroom relied on its years of experience in brand building, product research and development, sales and service. With profound accumulation, it was awarded the honor of "Top Ten Bathroom Brands" in 2021.
As a leading brand with both strength and influence in China's sanitary ware industry, Langjing Sanitary Ware has been established for 27 years We always adhere to original product design and strict quality control, focusing on the research and development, production, sales and service of overall bathroom products. So far, Langjing Bathroom has been in the five major categories of smart toilets, hardware showers, bathroom cabinets, bathtubs, and shower rooms. It has achieved outstanding results and created a new level of comfort for the bathroom spaces of hundreds of millions of families around the world.
One
The road to upgrading brand rejuvenation
As the company continues to grow, Langwhale Sanitary Ware has embarked on its own path of refined development. It is reported that Langwhale Bathroom, which has always continued its mid-to-high-end positioning, has undergone a comprehensive brand upgrade. Its brand positioning and brand image , product system, store display and other dimensions have undergone qualitative leaps, and it was at this time that the rejuvenation strategy was proposed.
Langjing Sanitary Ware Lin Xuezhou, director of the brand management center, said that the brand's rejuvenation strategy means that the channels also need to be rejuvenated. The first is sales channels. In the Internet era, online e-commerce platforms are an indispensable channel; secondly, there are communication channels, Langjing Sanitary WareChooses platforms for content delivery based on the preferences of young people, which is equivalent to where young people are,Langjing Sanitary Ware Just go wherever you want.
It is reported that from the first year of brand upgrade of Langwhale Bathroom, the brand has always maintained steady growth and brand promotion It has accelerated across the board, and the brand value continues to rise. So far, Langwhale Bathroom's comprehensive rejuvenation strategy upgrade has achieved great results, both in terms of packaging Whether it is advertising display or even the consumption experience in terminal stores, Langwhale Bathroom perfectly fits the current young consumer group. preferences and habits.
二
Leading the way in smart home + full bathroom customization
Innovation is an eternal topic in enterprise development. For Langwhale Sanitary Ware, the main innovations and Breakthroughs all revolve around smart home and full bathroom customization. According to Lin Xuezhou, in order to create a brand benchmark for smart home and full bathroom customization and lead the development of the industry, Langwhale BathroomIn product research and development and consumer servicesA lot of effort has been put into it.
Take Langwhale Bathroom's trendy new product Pima S12 smart toilet as an example. This product adopts the " "Pulse Cleaning" technology, with functions such as liftable cleaning cover, modular design, etc., and its humane design has been well received by the market. In addition, Langwhale Bathroom has also added massage functions, constant temperature functions, With storage functions, etc., a comfortable and healthy smart home starts from the bathroom space.
In terms of full bathroom customization, Langwhale Bathroom began its layout in 2017. Today, Langwhale Bathroom has achieved full-style, full-size flexible customization in terms of products; in terms of services, it has established With more than 1,500 professional sales outlets, the service is more considerate and the delivery is more efficient; in terms of marketing, it is combined with digital marketing to further improve the production, sales and service system.
It can be seen that Langwhale Bathroom not only creates a new level of comfort for consumers, but also They provide a one-stop consumer experience that is worry-free, time-saving, labor-saving, high-quality, and good-looking, and all aspects reflect the brand temperament of high-end full bathroom customization.
三
Benchmark international brands and strive to be the light of domestic products
For many years, international bathroom brands have occupied most of the market share with the dividends of brand awareness, and have led the international trend through their achievements in the field of appearance design. However, with the rise of national brands, young consumers are increasingly fond of national fashion products, Langjing Sanitary Ware has spotted the opportunity, followed the trend and entered the track of domestic products. While consolidating its international brand identity, it strives to become the light of domestic products.
In 2021, Langwhale Bathroom will launch 5 new themed bathroom spaces based on the fashion concepts of young people nowadays. ——"Light Travel Series", "Berg Series", "National Trend Series", "LinkedIn Series" and "Art Gallery Series". Different theme spaces are used to reach the lifestyles of different types of young people, and the diverse choices of various trendy styles are deeply favored by the young public. Especially the national fashion series, this series of products incorporates Chinese elements through simple Chinese design, which exactly meets young people's love and pursuit of national brands.
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As the industry and market continue to reshuffle, online + offline omni-channel operations have become the basic survival rules for bathroom brands. For Langjing Sanitary WareIn the next development, Lin Xuezhou said that he is optimistic about the market trend of old renovation in first-tier cities. How to partially renovate floor-to-ceiling bathrooms with more efficiency and high quality will become the core of competition. In addition, prefabricated bathroom ware will also become a trend in the future.
Lin Xuezhou emphasized that what Langwhale Sanitary Ware needs to do now is to seize the opportunity of the dominance of domestic products and continue to With a youthful brand strategy, we constantly benchmark against international high-end brands and achieve breakthroughs in the fields of smart home and full bathroom customization. Langwhale Bathroom provides consumers with high-quality products while constantly creating comfortable spaces and conveying life concepts to More professional services present a set of solutions. Only in this way can we live up to the honor of "Top Ten Bathroom Brands" in 2021. This is also the best reward for the trust of our partners and consumers.
