With the transformation of China's economic growth model from "Made in China" to "Created in China", the building materials and home furnishing industry has begun to link and integrate with design and decoration and other fields to "design-driven" "Industrial upgrading" has become the goal and mission of many ceramic construction companies. General Ceramics·Stone slab is One of them.
By participating in Guangzhou Design Week as an exhibitor for several consecutive sessions, General Ceramics< /a>·Ganban continues to communicate and dialogue with the design circle, exploring the current consumer demand for beautiful living spaces, and has become one of the first brands in the building materials industry to realize the transformation from "providing materials to customers" to "creating spaces for customers" one.
On December 9-12, the 2021 Guangzhou Design Week will be held under the theme of "Youth BLOOM" at "Guangzhou Poly World Trade Expo + Guangzhou International Procurement Center + Nanfeng International Convention and Exhibition Center" Held in three halls. It is reported that the exhibition direction of this Guangzhou Design Week is "Design + Material Selection of New Business Formats of Contemporary Living Aesthetics". At that time, General Ceramics ·Ganban will bring its "Life Quality Proposal Hall" to Hall 2 of Guangzhou Poly World Trade Center, bringing a unique feast of visual senses to the exhibitors.
01
How to have a deeper perception of beauty?
"Youth" is synonymous with the best stage in everyone's life. The 2021 Guangzhou Design Week hopes to convey "Youth" through the theme of "Youth BLOOM""Energy." When interpreting the theme of this year's Guangzhou Design Week, He Wenguang, CEO of Guangzhou Design Week, believes: No matter whether you are immature or mature, as long as you keep an enthusiastic, boiling, and passionate heart, you can be full of strength and inspire courage. , full of hospitality, enlightening wisdom, and firm belief, so as to continuously discover and create beauty.
For the exhibiting brand Dajiang Ceramics·Stone slab, On the road to interpreting the spirit of "youth", it is always expressed through practical actions. Whether it is the national joint live broadcast of "Renewing China's Power" launched during May Day, the "Listen to Each Other's Hearts" special video shot during June 1st, or the original new song "Secretly Loving You" released on the Chinese Valentine's Day... ...its brand's image, activities and content output deliver "love" in a youthful way every moment.
▲"Quality of Life Proposal Hall"
Because of "love" and "youth", General Ceramics·Stone Slab was able to develop its own brand The connotation and imaginative and creative visual expression are perfectly integrated into the design and display of the exhibition hall of this Guangzhou Design Week. The resulting "Quality of Life Proposal Pavilion" can also further deepen consumers' perception of beauty in the new era. Satisfy their unlimited imagination of future homes. It is foreseeable that the "Quality of Life Proposal Hall" will be more active and high-spiritedThe gesture and the more flaming and explosive visual impact complete this "youth" experiment, leading the exhibition audience to experience contemporary residential aesthetics from different angles.
02
How to let human space dialogue with art?
What kind of space can be called a work of art? Western philosophy believes that in addition to the beauty of appearance, art must also have thoughts and connotations. Dajiang Ceramics·Ganban's "Life Quality Proposal Hall" combines modern geometric art and nature in its design techniques. The interweaving allows high-end design aesthetics to blend with daily life, perfectly interpreting the "beauty" of art; in terms of design concept, the "Life Quality Proposal Hall" also has a theme rich in artistic connotation - Square inch (English: Square inch).
The ancient Chinese people like to use the phrase "a square inch accommodates the universe, and a mustard seed contains Xumi" to describe the relationship between space and all things. Within a square inch, everything in the universe is included; within a square inch, illusions of light and shadow abound; by tempering all things into quality of life, the art of living space lies within a square inch. "Quality and enjoyment of space are all square inches", which is exactly what General Ceramics·Stone Board wants to use in the pavilion design The theme expresses thinking about art space.
▲"Quality of Life Proposal Hall"
Modern people live in noisy and bustling cities, and they also yearn for tranquility in their hearts.Vast nature. The design of the entire "Quality of Life Proposal Pavilion" will be built and rendered with intertwined light and shadow, vibrant green plants, creative and unique shapes, and textured materials, restoring the most desired and versatile space in a "square inch". A living environment with beauty and connotation, while allowing the audience to hear the dialogue between living space and art.
03
How to improve the quality of life in the post-epidemic era?
Some people believe that during the decoration process, customized home furnishings determine the style of the space, furniture soft furnishings determine the way of life, and the main materials of the base decoration determine the quality of the decoration. For building ceramic products, in addition to decorating walls and floors, the scope of application has been extended to customized home furnishings, finished furniture and other fields through the upgraded new material of slate. It can be seen that choosing the right building ceramics products is directly related to the quality of life.
▲General Ceramics·Appreciation of new rock slab products
In the post-epidemic era, the popularity of healthy and environmentally friendly materials continues to rise. Consumers are no longer keen on pursuing the appearance and quality of their homes, but also value the safety, environmental protection and health attributes of home life. In the past two years, slate products have become popular. It is widely sought after by consumers for its excellent performance. It is understood that General's slate products have 18 major properties, especially stable physical properties such as wear resistance, water absorption, hardness, toughness, anti-aging ability, acid and alkali resistance, etc., and have strong competitive advantages in the market. Not only that, as a brand that pays attention to design and aesthetics, Dajiang Ceramics·Stone slabs have always pursued texture and beauty. With a tasteful and elegant lifestyle, its multiple series of slate products are also widely loved by designers and consumers.
In order to protect the quality of life of more consumers, Jiangjun Ceramics Group has invested hundreds of millions to build a slate R&D and intelligent manufacturing base. Its production line adopts internationally advanced professional production equipment. We select high-quality raw materials, glazes and inks from around the world, and rely on advanced technology to promote the research and development of original new products. It is reported that at this Guangzhou Design Week, General Ceramics·Stone slabs will focus on 800×2600mm, 1200× The two specifications of 2400mm unreservedly display the latest designs, colors and craftsmanship of slate products. Based on high-looking and high-quality products, we create a model of quality life in the post-epidemic era.
04
How do designers implement their wild ideas?
Designers often have all kinds of wild ideas about the application of materials. How to realize these ideas has become the key to breakthroughs and innovations in space design. As we all know, the application fields of slate products are very wide, including background walls, stair treads, window sills, island tables, coffee tables, dining tables, cabinets, wardrobes, bathroom cabinets, TV cabinets... This means that companies must not only produce To produce a variety of products with richer finishes, sizes, and thicknesses, the products themselves also need to have higher processability.
It is understood that in response to the problem of cross-border application of rock slabs, Jiangjun Ceramics Group has specially established the "Guangdong Province High-Toughness Ultra-Thin Rock Slab (Jiangjun) Engineering Technology Research Center". The center was also successfully selected into the list of "Guangdong Provincial Engineering Technology Research Center in 2021". Not only that, the "Ceramic Rock Slab Processing Specifications" standard drafted by General Ceramics Group officially passed the review and acceptance in October this year, and was awarded the "Ceramic Rock Slab Processing Specification Standard Drafting Unit" certificate.
▲Certificate of Standard Drafting Unit of "Ceramic Slab Processing Specifications"
You must know that when designers choose materials, in addition to the good decorativeness and practicality of the material itself, the material supplier's delivery ability is also within the designer's weighing range. . At present, Jiangjun Ceramics Group has built an independent slate deep processing center in Zhaoqing, which can realize flexible customization of whole-house smart wardrobe systems and cabinet products. It plans to deploy 40 deep processing centers across the country, and at the same time radiate the "slate deep processing" nationwide. Service System Network”. General Ceramics·The professional rock slab supporting floor service system will fully meet the designer's material requirements. Application ideas.
It is no exaggeration to say that you will definitely gain unexpected rewards when you visit the "Quality of Life Proposal Hall" during Guangzhou Design Week. Hearing is better than seeing. What surprises will the rock slabs bring to this Guangzhou Design Week? ? You can only know after experiencing it yourself!
December 9-12, 2021
Guangzhou Poly World Trade Exhibition Hall Hall 2 2D26
"Fangcun"·Life Quality Proposal Hall
Meet MARSHAL, meet quality life
Wonderful presentation, we sincerely invite you to come and taste it!
(Author: Hong Xiaochun)
