Witness of strength·The third kiln of Hongyu’s new production base has entered intense testing
In 2022, Hongyu will continue to invest heavily in laying out an intelligent production base in Teng County, Guangxi. Relying on the group's strong strength and resource investment support, Hongyu's Guangxi production base completed the full integration of two lines in just 250 days. The intelligent production line was constructed, ignited and put into use, creating a fully automatic intelligent production line that is the benchmark for 4.0 energy efficiency in the "digital intelligence era". Hongyu's Guangxi production base aims to rely on the comprehensive advantages of local policies, natural resources, integrated supporting facilities, etc. to increase production capacity and expand the radiation area, providing solid production capacity backing and medium- and long-term strategic pivots for Hongyu's high-quality, leap-forward development.
Recently, in response to the steady growth of market business demand, the good news came that the third kiln of Hongyu Guangxi production base has entered the intensive commissioning stage, which means that Hongyu Guangxi production base has entered a stage of rapid development, and even the entire Hongyu system The production capacity has achieved rapid development and has become the focus of the entire industry. Hongyu Guangxi Teng County Intelligent Manufacturing Base takes high-tech content, strict production standards, and stable product quality as its core production advantages. It has introduced Keda digital intelligent wide-body roller kiln, Keda six-layer self-circulating drying kiln, and Keda kiln. Furnace industrial control system and other advanced equipment, combined with the investment and upgrade of the above-mentioned overall production equipment, Hongyu's overall production and sales scale will remain stable in 2022, and its operating indicators will be positive. It will rely on its advanced and high-quality production capacity advantages to meet the growing product demand of customers across the country.
▲Hongyu Guangxi Teng County Intelligent Manufacturing Base (Keda Digital Intelligent Wide Body Roller Kiln)
▲Hongyu Guangxi Teng County Intelligent Manufacturing Base (Keda six-layer self-circulating drying kiln)
▲Hongyu Guangxi Teng County Intelligent Manufacturing Base (Intelligent Production Line)
Implement the three major aspects of store construction, engineering and developmentStrategy, performance in the first half of the year is solid
With the current normalization of the global epidemic, the industry as a whole has entered a downward trend. Hongyu showed a stable trend in the first half of 2022, thanks to the combination of macro market policies, timely and accurate establishment of the "three core strategies" direction, insisting on a steady and solid foundation, supplemented by the introduction of a number of resource policies and high-end product innovation, giving distribution It created new profit margins for business partners and created new demands from consumers, and actively upgraded its showrooms, which received active response and support from dealers across the country. In the first half of the year, more than 300 flagship store version 3.0 stores were built and upgraded across the country, and new dealers joined There is an endless stream of contract signing inquiries; new product releases that closely follow market trends, precise and effective designer training courses, and new media matrix to help build national dealers continue to stimulate the purchasing power of the national terminal market to drive sales and achieve both brand production and sales. good momentum.
Hongyu 3.0 flagship store uses a brand-new exhibition hall image to create strong brand recognition; starting from the dimensions of dynamic line planning, lighting systems, color schemes and other dimensions, it substitutes multi-style life scenes to establish links between product features and life needs. Trigger consumption desire, effectively extend the time customers stay in the store, and strongly empower terminal sales.
Thinking about change, seeking innovation and taking the initiative is the way to break the situation
Enterprises can make a difference only by catering to the development of national policies with forward-looking strategies; brands can ride the wind and waves only by thinking about changes and seeking innovation in the market development trend. Despite the unprecedented complexity of the domestic economic situation, Hongyu maintains its confidence in the sustainable development of the party and the country and the recovery of the market, closely follows the guidance of national policies, actively thinks about changes and innovation, increases investment, upgrades strategic layout, and strives to work together with the industry Take advantage of the momentum.
