Revisit the rich history, lead the surging national tide, and discover a different "quality and beauty of China" in the famous cultural city of Taiyuan.
On August 16, the fifth stop of the 2022 "Quality and Beauty China" urban design tour jointly launched by Hengjie × NetEase and newly upgraded came to Taiyuan. Xie Ke, the founder and design director of Shang Yiyang Design, Sting Kai, the manager of the masterful resurgence, Wu Zhiping, the president of the Taiyuan Interior Decoration Industry Association, and other industry figures gathered at the Xiyue Hotel in Taiyuan Central to open the door to the rich history and talk about the national trend. The way to lead.
With this event, NetEase Design and Hengjie's annual "NetEase Urban Design Elite List" was released, providing Taiyuan's outstanding designers with a broader communication and career stage.
The new charm of the ancient city, sharing the beauty of the East
From the "Five Generations Home" in Yulin, Guangxi to the "Home Riding the Wind and Waves" in Lijiang, Yunnan, Xie Ke, founder and design director of Shang Yiyang Design, "Dream Renovator" not only shows the characteristics of a warm man, but also forms a bond with Hengjie. An indissoluble bond. Xie Ke shared many excellent cases under the title "Trace of Time". Xie Ke believes that good design is the joint achievement of owners, designers, and various resources. Owners who pursue an ideal lifestyle will help designers improve; when doing design, you must pay attention to on-site intuition. Answers about design can be found on-site. , not on the drawing.
From "Quality China" Guangzhou Station to Taiyuan Station, Hengjie's masterful resurgence manager Shi Kai praised Hengjie for his "persistence, high quality and cleanliness", and completed the transformation from Hengjie's new Switching from friends to old friends. Through cultural and creative products in the four major areas of clothing, food, housing and transportation, Sting Kai shares the traffic "password" of national trend cultural and creative products. Cultural innovation and national trends focus on "culture" and "country". The interpretation of national trend culture must be explained in simple terms, the coverage of national trend culture must be appreciated by both refined and popular people, and the creation of national trend content must keep pace with the times.
Wu Zhiping, President of Taiyuan Interior Decoration Industry Association, has beenCommitted to building a communication platform between Shanxi design practitioners and new domestic home furnishing products. President Wu said that the launch of "Quality China" in Taiyuan makes today a day worth remembering; President Wu encouraged Shanxi designers to make good works that directly touch the soul and warm people's hearts with the support of NetEase Media and Hengjie New Domestic Products work.
Providing designers with a platform for learning, growth, and communication as well as core resources for building designer brands, Hengjie and NetEase Design jointly launched the NetEase Urban Design Elite List. Luo Huijun, executive editor of NetEase Home Furnishing, said that the release of the "2022 NetEase Urban Design Elite List TOP50 - Taiyuan List" will further connect the design circles in Taiyuan and promote the diversified development of Taiyuan's design forces.
Do not slack off and share the light of domestic products
The national trend should not only be "fashion outside", reflected in the spiritual level and design appearance, but also "fashion inside", reflecting in-depth research on user needs and practical pain points, as well as a better experience brought by original technology. . Ruan Weihua, rotating CEO and senior vice president of marketing & products of Hengjie Group, shared the exploration and pursuit of "both internal and external" of Hengjie's new domestic products in the form of a video.
In 2019, Hengjie used the concept of "intelligent manufacturing of new domestic products" to connect with young consumer groups, and through cooperation with the Forbidden City Palace Culture, Hengjie made a cross-border appearance at the New York International Fashion Week with a "top-of-the-trend" bathroom living space; in the past 24 years, Hengjie focuses on the field of sanitary ware and has successively built five intelligent production bases and a national-level R&D center covering an area of more than 6,000 square meters. It has obtained more than a thousand patented technologies and hundreds of domestic and foreign design awards, including the German Red Dot. Hengjie has also become the only new domestic product brand for home furnishings that has been continuously selected into the "Brand Power Plan" of the People's Daily, becoming the well-deserved leader of new domestic products for sanitary ware.
Among the top 100 clothing companies in the country, more than 60 have reached strategic cooperation with Hengjie; Hengjie has also reached cooperation with more than 20,000 designers across the country, and signed strategic cooperation agreements with thousands of leading clothing companies from all over the country. Xie Yongcheng, national home decoration general manager of Jie Group, said that Hengjie's high growth against the trend shows that the designer group favors Hengjie brand. Hengjie will continue to work closely with decoration companies and designer friends toHigh-quality products and services, and full bathroom space solutions to upgrade the quality of life of Chinese families.
In an era when young consumer groups look up to international brands and are willing to pay for quality and design, Hengjie, as a leader in the national home furnishing trend, continues to launch high-quality products in the face of the three consumer concerns of intelligence, post-epidemic, and scenario-based product and service solutions. The launch of Hengjing's original technologies such as sterilization, water purification, and waterproofing and moisture-proofing, as well as benchmark smart products such as Q9, R11, and Q9X, have solved the pain points of using bathroom products; "Hengjing Flash Installation" innovative service solutions, "Hengjie Huan" and other innovative service solutions The launch of "New City Plan" also helps designers and consumers create works and renew their lives in a more efficient way.
To achieve the synergy of 1+1>2 when working with designers, you must have a home improvement team with professional skills, sincerity, trust, and value creation. Sun Yuanlong, general manager of the Taiyuan Operation Center of Hengjie Group, brought the Taiyuan & Jincheng & Jinzhong home decoration team to the stage and said that the complete success of the event depends on the strong support of elites from all walks of life; the professional Hengjie home decoration team will work with Taiyuan decoration enterprises and design Teachers sincerely cooperate to create a better tomorrow.
In the land of Sanjin with profound cultural heritage, how do Taiyuan designers view the "Quality and Beauty of China" IP and new domestic products for home furnishings? Simple words contain sincerity and expectations:
Huang Debin, Designer of HOOOLDESIGN Office: Through the "Quality and Beauty Activities", we learned a lot and had the opportunity to have a closer learning and communication opportunity with Teacher Xie and Teacher Qing.
Qi Jichen, Design Director of Banner Home Furnishings: I came here with a learning mentality. Thank you Hengjie for organizing this event, which gave me the honor to meet everyone.
Bai Zhiguo, overall project designer of Beijing Jinzhao Decoration Company: Thanks to Hengjie for the invitation, which allowed us to understand the power of new domestic brands, and thanks to the two teachers for sharing.
The national trend is reshaping the market structure, and cultural confidence provides inexhaustible power for the national trend in home furnishings. Excellent product and service quality, distinctive brand characteristics and ever-changing innovation capabilities are necessary conditions for Guochao to move from "explosion" to "long-term popularity"; the joint efforts of China's home design forces and China's leading home furnishing companies will continue to Empowering new domestic products for home furnishings has become an important force in upgrading the quality of life of Chinese families.
Review the past to learn the new, keep integrity and innovate, the next stop“On the "Quality and Beauty of China" urban design tour, Hengjie will see you there!
