# Preface
Development is like sailing against the current. If you don't advance, you will retreat. If you want to carve your own niche in the sea of ceramic brands, you must constantly optimize your business thinking and strategies, and keep pace with the times to learn the latest marketing knowledge and service concepts.
In order to fully implement the service culture of "customer-centric and provide refined services", we will effectively enhance the comprehensive marketing capabilities of terminal stores. Cai Xiaohua and Ao Jianhuan, the gold medal lecturers of Zhuoyuan Brand Marketing Department, have been on the road, going deep into Zhuoyuan brand stores across the country to carry out a series of highly targeted, timely, professional and forward-looking products, sales, and management. Terminal store training is comprehensive and systematic, and the flames of service are sweeping across the country.
In November, the 55th Zhuoyuan Class concluded successfully. Cai Xiaohua and Ao Jianhuan, gold medal lecturers of the Zhuoyuan Brand Marketing Department, went deep into Dongyang, Yiwu, Yangzhong, Hechi, Zhongshan, Qinzhou and other terminal stores to formulate store activities and marketing model designs based on the store conditions of each specialty store. At the same time, according to each specialty store According to the actual situation, we will formulate corresponding training plans and strive to provide customers with valuable and high-quality refined services!
#东阳店 #
Zhuoyuan·Healthy Energy Brick introduces the patented technical formula "energy particles" into the ceramic tile body and glaze formula, and after firing at a high temperature of more than 1,250 degrees, the ceramic tiles have the function of releasing far-infrared rays and negative oxygen ions. Far-infrared rays are beneficial to human microcirculation and metabolism. In order to let consumers truly feel the health benefits, a comparison test bench for "tobacco, wine, tea and vinegar" was set up in the terminal store. The store shopping guide also personally invited consumers to conduct far-infrared ray testing. Testing experience, conveying healthy home concepts to consumers, and increasing consumers’ attention to healthy living.
Only by understanding the product and thoroughly understanding the brand can we promote and sell the brand well. Zhuoyuan Dongyang store mainly sells healthy energy brick products. Teacher Cai Xiaohua mainly provides professional explanations and training on the functional principles of healthy energy bricks. He also conducts scientific and systematic drills and explanations on various operating methods of healthy energy brick testing. Through systematic product knowledge, Through the training, terminal sales staff have a deeper understanding of healthy energy brick products and a more diverse understanding of product design and application.
Yiwu Store & Yangzhong Store
Zhuoyuan Yiwu store has been operating locally for many years and has a certain foundation of resources in all aspects. It has won a large number of referral customer resources with its high-quality service, reputation and cost-effective products. With the advent of the era of consumption upgrades and the steady increase in business volume, team operation and unit value improvement have become urgent problems for the Yiwu store.
In response to the confusion in the Yiwu store, Teacher Cai focused on explaining the powerful relationship between power, responsibility, and profit in team operations, and proposed a series of practical management strategies, allowing managers to have more time to expand store marketing methods.
To improve unit value, in addition to deepening services, it is also necessary to equip special products. Therefore, Teacher Cai provided detailed professional training and scientific experimental testing instructions on the Zhuoyuan brand's flagship product, Healthy Energy Bricks, which provided a solid theoretical and practical foundation for the Yiwu store to increase the sales unit value.
Zhuoyuanyang Middle Store naturally has a small flow of people entering the store, and the store’s sales channel is mainly through referrals. In 2020, Zhuoyuan's product iteration will accelerate, with rich and novel styles, unique far-infrared rays and negative oxygen ion health effects, and is quite famous in the national healthy building industry. Therefore, I would like to use the broad platform built by the headquarters to consult and learn about opening up designer channels. Strategies and Methods. Teacher Cai gave systematic plans and methods on how to open up designer channels, carry out cross-industry alliance activities, and how to solve the problem of low store entry rate and difficulty in closing transactions with customers entering the store, injecting new ideas into the shopping guide team of the Yangzhong store. Sales healthy mindset.
#河Chi店
In addition to store retail, Hechi Zhuoyuan Store has always adhered to multi-channel operations as an operational strategy. It has formed long-term strategic cooperative relationships with a number of decoration companies, has achieved great results in the Hechi market for many consecutive years, and has successfully established a " If you buy bricks, buy Zhuoyuan·Healthy Energy Bricks" has a solid public base.
Zhuoyuan gold medal lecturer Mr. Ao conducted training from various aspects such as headquarters strategy, product strength, channel strength, team strength, etc., and focused on interpreting the professional knowledge of healthy energy bricks, sorting out the problems encountered in the store sales process, and raising questions in response to the problems. Solutions and coping strategies, strengthening professional knowledge and life cases of healthy energy bricks. We always adhere to the basic measurement criteria of "strong pertinence, fast timeliness, high professionalism, and far-sightedness" to effectively improve the comprehensive strength of terminal stores.
#中山店
Newly completed6The 60-square-meter Zhuoyuan Zhongshan store has just been established with store sales staff, designers, etc. Therefore, this training will provide training, sharing and practical exercises on products, marketing, management and other aspects to improve the terminals of new employees and new teams. Knowledge reserves and service levels can meet customer needs and increase overall store sales.
The main core points of the training: basic knowledge of the ceramic industry, including production process, performance parameters, and techniques for judging the quality of ceramic tiles are the key points that new employees must master when getting started; strengthen the output of brand culture and learn the health principles and detection of healthy energy bricks Techniques, multiple courses such as building a customer retention system and mastering absolute order-making skills allow the new team to grow in the best way and as quickly as possible, and improve the comprehensive marketing professional capabilities of the store staff.
#Qinzhou store
Zhuoyuan Qinzhou store is in a prime position in the building materials market, with a constant flow of natural traffic every day. In addition, the Qinzhou store actively participates in various alliance activities, so the store signs a considerable amount of orders every day. This training is mainly centered in Qinzhou and radiates to surrounding areas, including Beihai and Hepu teams. It focuses on sorting out sales channels and event marketing models as important training points.
For outlets with event experience, established teams, and stable sales channels, Teacher Ao focuses on strengthening product knowledge and retail skills in terminal stores as the main training content, and personally leads the students to visit the market to understand how excellent brand shopping guides work Selling products with customers, decorating the store atmosphere, and displaying promotional activities, through personal experience, you can discover your own strengths and weaknesses, learn from each other's strengths, and form a healthy differentiated competition model.
“Teaching a man to fish is worse than teaching him how to fish.” Zhuoyuan class’s tour training will be a good opportunity for terminals to drive service upgrades and improve comprehensive capabilities. Improve the sales capabilities of business personnel, effectively empower terminal store personnel, continuously deepen brand strength, build a strong terminal sales team, and truly achieve quick links and win-win sharing.
