On November 1, Yazhen Home Furnishing announced that Chairman Gao Wei would no longer serve as general manager and appointed Gao Yinnan as the general manager of the company; previously, Shangpin Home Delivery announced the official appointment of Zhou Shuyi as general manager...
As the saying goes, "a tough boss, a smooth professional manager." Since this year, many home building materials companies have experienced personnel changes at the top. These professional managers are also called "traders" because they play the role of controlling the direction of corporate operations and formulating corporate development strategies. Whether it is "a new official taking office" or an old leader "avoiding the path of a better person", personnel changes will more or less have a certain impact on the company's subsequent operations.
01
Yang Xin, former Vice President of Oppein Home
In charge of Sophia cabinet customization
On September 13, Sophia issued an announcement stating that the terms of the company’s fourth board of directors, supervisory board and management had expired, and the replacement work had been successfully completed. Next, Wang Bing will serve as the general manager of the company, responsible for the overall operations of the group; Lu Xianhong will serve as the deputy general manager, responsible for the management of the engineering division; Yang Xin will serve as the deputy general manager, responsible for the management of the Sophia Cabinet Customization Division; Chen Wei will serve as the company's deputy general manager General manager, responsible for the manufacturing center, quality center and Ningji Intelligent Management; Huang Yijie serves as secretary of the company's board of directors and financial director; the term of the new senior managers is 3 years.
Among them, Yang Xin, who joined Sophia in May this year, served as deputy general manager and attracted much attention. You know, Yang Xin, who is in charge of Sophia's marketing end, is definitely a "magic weapon" for the company. It is understood that Yang Xin has worked for Oppein for more than ten years and led Oppein’s wardrobe business to take off. The title of former Vice President of Oppein Home Furnishing is still used by people in the home furnishing circle even nearly half a year after Yang Xin joined Sofia.
As we all know, Oppein started with cabinets and entered the wardrobe business; while Sophia has been firmly ranked as the "wardrobe brother" for many years, and then entered the cabinet business. In 2020, Oppein's revenue from wardrobes and supporting products was 6.803 billion yuan, while Sophia's revenue from wardrobes and supporting products was 6.702 billion yuan. Obviously, the "wardrobe brother" has changed hands.
Although Sofia is still the same name as Oppein as a giant in the customization industry, in fact the gap between Sofia and Oppein is gradually widening. At the beginning of 2019, Sofia's market value was 13.8 billion yuan, and Oppein's market value was about 32.8 billion yuan. As of October 27 this year, Sofia's market value was 15 billion yuan, while Oppein's market value had grown to 75.2 billion yuan..
Currently, how to adjust strategies to achieve a new round of rapid growth has become the focus of Sofia's development, and the appointment of new management may also be for this reason.
02
Former Xinzhongyuan Marketing General Manager Chen Qinxian
In charge of Oppein sanitary ware, brand and other sectors
A few days ago, Oppein Home Furnishing issued the "Notice on the Organizational Adjustment and Cadre Appointment of the Group Marketing System in 2022" and the "Notice on the Bidding Results of the Group Marketing System in 2022." Its organizational adjustments include: merging the original wooden door division (marketing) and the armored door division (marketing) to form the Opinion door division; the engineering business of the original Opinion division was transferred to the engineering division; the original Ovi division ( Marketing) business is placed under the Ovi Division.
In addition, the heads of each major business unit also made it clear in the notice: the head of the integrated home marketing division is Liu Shunping; the head of the cabinet marketing division is Liu Jun; the head of the engineering division is Yao Rui; the head of the integrated home furnishing department is The person in charge of the business department is Zhang Xiaofeng; the person in charge of the Oppein business department is Tan Peng; the person in charge of the Opinion category business department is Wang Zhaoke; the person in charge of the household products department is Deng Jing; the person in charge of the Oppein Guangzhou branch is Zhang Xueliang; the person in charge of the sanitary ware marketing department is Chen Qinxian (concurrently).
Zhong Taojun noticed that Chen Qinxian, marketing assistant to the president of Oppein Group, will be in charge of the bathroom marketing department, the group's marketing supervision and customer service department, and the group's brand management center. It is understood that Chen Qinxian worked for Xinzhongyuan, a well-known ceramic company, for 15 years. He resigned from Xinzhongyuan in December last year and officially joined Oppein in January this year. Earlier, he also worked in a home appliance company.
As soon as Oppein’s 2022 major organizational and personnel reports came out, industry professionals boldly predicted that Oppein’s annual performance in 2021 may reach 20.9 billion yuan. Oppein’s personnel adjustment this time is undoubtedly preparing to break through the 20 billion mark.
03
Former Nippon Paint China Senior Vice President Zhang Shaojun
Airborne to Oceano as Vice President
On September 2, Foshan Oceano Ceramics Co., Ltd., a subsidiary of the listed company Diou Home Furnishing Group, issued an internal announcement stating that in order to better plan and deploy the development blueprint of Oceano Home Furnishings, combined with actual business development needs, the former Nippon Paint Zhang Shaojun, Senior Vice President of China, officially took office as Vice President of Oceano, presiding over the marketing department.
According to the internal announcement, Zhang Shaojun, as the new vice president of Oceano, will be fully responsible for the strategic planning and daily operations of Oceano brand marketing. While coordinating and managing the marketing work of Oceano’s two main channels, retail and engineering, Zhang Shaojun will also give full play toHis personal advantageous experience in management and planning has helped Oceano further explore domestic and foreign markets and strive to expand the territory of large home furnishings.
It is understood that Zhang Shaojun joined Nippon Paint (China) in 2007 and has served as general manager of the Southern District Company of Nippon Paint (China) Decorative Coatings Division, general manager of the Decorative Coatings Division (DIY), and senior vice president of the TU Business Group Equal grade. During his more than ten years at Nippon Paint, Zhang Shaojun not only focused on channel expansion and channel intensive cultivation, but also led core projects such as Nippon Paint's new retail smart stores and art life museums.
After years of rapid development, Oceano has not only clarified the direction of its big home furnishing strategy, but also plans to start a new development journey through a big project strategy, a big service strategy, a big business strategy, and a big production strategy. It can be seen that Zhang Shaojun serves as the vice president of Oceano and will become a key figure in Oceano's promotion of the big home furnishing strategy.
04
Zhou Yi, a big figure in the home furnishing industry
Appointed Assistant to Chairman of Gold Medal Enterprise
On October 15, Gold Medal Asia, a brand of Gold Medal Enterprise, held its 2021 new product launch conference in Foshan. At the meeting, Zhou Yi, the former director and general manager of Haolaike, officially appeared as the assistant to the chairman of Gold Medal Enterprise. At the same time, the new management team members of Gold Medal Enterprise were also officially revealed to the public.
As a person with a glorious career as a professional manager, Zhou Yi has served as the Marketing Director of Midea Group, President of the Kitchen and Bathroom Appliances Division, and President of the China Marketing Area. In 2015, he joined Holike as the general manager of the company. In June 2019, the news of his departure from Holike shocked the industry. Later, when the media interviewed Zhou Yi, they learned that Zhou Yi chose to start a business in 2020.
It is reported that Zhou Yi has been with Gold Medal Enterprise for less than half a year. At the Gold Medal Asian Brand Core Seminar held in December last year, the position of Assistant Chairman of Gold Medal Enterprise was held by Fu Heping (formerly the Eagle Brand Marketing Center General Manager, Vice President of Douglas China).
Zhou Yi has obviously done a lot of analysis and consideration on the transition from the home furnishing industry to the building ceramics industry. He described it in his speech PPT: "The building ceramics industry has the characteristics of a large market, a long runway, and strong competition. At the same time, This industry is also giving birth to new opportunities. "In his view, the reshuffle of the construction and ceramics industry has just begun.
At present, the concentration of the building and ceramics industry has further increased, and the Matthew Effect has begun to become prominent. In the new competitive landscape, the introduction of talents in the home furnishing industry is bound to bring new vitality and motivation to traditional ceramic construction companies.
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FactsOn the other hand, behind the trend of executive personnel changes is the unconcealed desire of home building materials companies to expand their scale and size, as well as the anxiety of professional managers about the industry and the market. A person in charge of a headhunting company in Shanghai said that behind the rhetoric of strategic changes and organizational adjustments, whether professional managers meet performance standards is an important indicator for companies to consider senior executives.
For enterprises, personnel changes on the one hand reflect changes in the company's development strategy, operating conditions, and organizational structure. On the other hand, it also shows that the company is constantly actively adjusting and looking for changes in management and innovation in marketing ideas. It's mostly a new beginning.
Since 2021, there have been continuous changes in the senior management of leading companies in the home building materials industry, which to a large extent reflects the increasingly fierce competition in the industry and the industry structure will be further reshaped. At this time, leading companies are entering a period of deep adjustment.
(Author: Hong Xiaochun)
